Justt and nSure.ai are joining forces to address the rising challenges of fraud and chargebacks in the rapidly growing gaming and crypto sectors. Their partnership aims to leverage AI-driven tools for comprehensive transaction protection, from purchase to dispute resolution, setting a new industry standard in safeguarding high-risk digital commerce.
As the gaming industry accelerates towards a projected $268 billion in revenues by 2025, Justt, a leader in smart chargeback automation, and nSure.ai, an expert in AI-driven fraud prevention, announce a strategic partnership set to revolutionize fraud protection and chargeback management in the high-risk realms of gaming and cryptocurrency.
This collaboration comes at a critical juncture. The rise of digital transactions in gaming and the burgeoning use of cryptocurrency payments have exposed vulnerabilities in traditional fraud management systems.
Gaming platforms, in particular, are grappling with ‘friendly fraud’ and illegitimate chargebacks from in-app and in-game purchases. The issue is compounded in the cryptocurrency sector, where card-to-crypto transactions are increasingly disputed under false pretenses, often as a knee-jerk reaction to market fluctuations or scams.
The Justt-nSure.ai partnership addresses these specific challenges by offering a suite of solutions that encompass the entire transaction lifecycle, from pre-purchase risk assessment to post-transaction dispute resolution.
nSure.ai’s advanced AI technology is poised to enhance the approval rates of legitimate high-risk transactions, claiming an impressive 95% success rate, a significant leap over industry standards. Furthermore, their approach includes a full-coverage chargeback guarantee, a bold move that underlines their confidence in the technology.
The integration of Justt’s chargeback management expertise with nSure.ai’s pre-transaction defenses promises a tailored approach to the unique challenges faced by the gaming and cryptocurrency sectors. This is not just about leveraging technology; it’s about creating a data-driven, nuanced strategy that understands and adapts to the evolving landscape of digital commerce.
Key to this alliance is the focus on automation. By employing AI and machine learning, Justt and nSure.ai aim to eliminate the cumbersome, manual processes that often bottleneck high-volume, low-value gaming transactions. This emphasis on efficiency and scale is crucial, given the rapid growth of the gaming sector and the volatile nature of cryptocurrency transactions.
The promise of a quick implementation timeline further bolsters the value proposition of this partnership. By efficiently integrating their technologies and methodologies, Justt and nSure.ai are signaling a readiness to quickly address the urgent needs of the market.
This proactive stance on fraud and chargeback management is more than a business move; it’s a necessity in an era where digital transactions are becoming increasingly mainstream. As gaming and crypto adoption continue to climb, the potential for revenue is enormous, but so is the risk of chargeback liability if left unchecked.
Through this partnership, Justt and nSure.ai are setting a new standard in the digital commerce sphere. By offering end-to-end protection that is both comprehensive and customized, they are not just solving existing problems but are also paving the way for safer and more secure growth in these high-stakes industries.
As Ofir Tahor of Justt.ai and Alex Zeltcer of nSure.ai note, this collaboration is a strategic step towards empowering merchants in the high-risk verticals of gaming and crypto with unprecedented levels of security and revenue recovery.
It’s a clear signal that the future of digital transaction safety lies in smart, adaptive, and collaborative solutions that are responsive to the unique challenges of emerging digital markets.