TL;DR: BLK DNM launches BLK DNM Society, the first-ever connected fashion initiative, integrating blockchain-powered hardware and software into its garments. Each item receives a unique identity, rewarding responsible behavior and granting brand influence to owners. The digital garment IDs authenticate, record history, and eliminate counterfeiting. BLK DNM Society creates a community of owners with voting rights on brand decisions, decentralizing fashion stewardship. The technology will be revealed at BLK DNM’s FW event in Paris, initially embedded in leather items. This groundbreaking approach aims to transform the relationship between customers, clothing, and brands.
Clothing Meets Technology
Swedish-American fashion brand BLK DNM has launched BLK DNM Society, the first example of connected fashion, integrating blockchain-powered hardware and software into its products.
BLK DNM Society grants each garment a unique and recordable identity in both the physical and virtual worlds, while also rewarding ethical behavior and granting brand influence to owners.
The technology includes “digital garment ID” microchips that authenticate garments as genuine, eliminate counterfeiting, reward responsible behaviors like caring for clothing long-term, and record each garment’s unique history.
The digital garment IDs will be revealed at BLK DNM’s FW event in Paris, embedded in leather items for the first collection, with subsequent collections introducing more items to BLK DNM Society through embedded blockchain-enabled hardware.
BLK DNM Society is a community of BLK DNM owners connected virtually by their physical items, who are rewarded for responsible behaviors and granted voting rights on key brand decisions based on item ownership, thereby decentralizing the fashion brand’s stewardship.
Each digital garment ID creates a “digital reflection” of the physical garment in the virtual world, where its history and place within BLK DNM Society are recorded. This virtual reflection can be worn in metaverses, catering to younger generations for whom identities in virtual worlds are important.
BLK DNM aims to transform people’s relationships with the clothes they wear and the brands they buy, extending the customer relationship beyond the checkout and making each garment an evolving piece of history.
Henrik Hjelte, CEO and Co-founder of ChromaWay, the blockchain innovator behind the technology, describes the initiative as futuristic and groundbreaking for the fashion industry.
Toni Collin, CEO of BLK DNM, emphasizes the brand’s philosophy of community and longevity, designing clothing to be treasured and passed down through generations as a response to irresponsible fast fashion.
By embedding intelligence into each item, BLK DNM hopes to inspire the industry to adopt connected fashion for a better future.