Maple announced today the consolidation of its institutional and permissionless products under a single, unified brand — Maple. The combined platform now manages $1.6 billion in AUM and has surpassed $7 billion in loan originations.
This strategic rebranding eliminates the separate identity of Syrup, bringing its core offering, syrupUSDC, under the Maple umbrella as a permissionless yield-bearing product for non-U.S. users.
The move reflects a broader trend in DeFi where leading protocols are adapting their user-facing platforms to appeal to institutional allocators while maintaining the core principles of on-chain transparency and programmability.
Key Changes:
- syrupUSDC is now positioned as Maple’s flagship permissionless yield product, accessible to eligible on-chain users globally.
- Institutional-grade offerings like Blue Chip and High Yield Secured Lending remain integral, providing overcollateralized loans with professional underwriting.
- Maple’s BTC Yield product, which manages more than 1,600 BTC, continues offering native Bitcoin returns without the use of lending, bridging, or token wrapping—addressing one of the most persistent pain points in crypto-native yield products.
- Curated Structured Products complete the product suite, offering users access to risk-defined, yield-generating strategies on-chain.
“This update reflects how Maple is used today: a single platform where institutions and on-chain participants access yield with transparency and control,” said Sid Powell, CEO of Maple, in a statement. “Unifying the brand lets us deliver that experience without fragmentation—and reinforces our role as the go-to asset manager for the next era of decentralized finance.”
The timing of Maple’s restructuring aligns with the broader institutionalization of DeFi. With clearer regulatory tailwinds—particularly under the current U.S. administration—and an increasing demand for non-custodial, yield-bearing crypto instruments, Maple is positioning itself to capitalize on the convergence of TradFi capital and blockchain infrastructure.
Launched in 2021, Maple Finance emerged during the early wave of institutional DeFi, offering a compliant alternative to the more speculative segments of the market. Its subsequent launch of Syrup in 2024 brought non-custodial, permissionless exposure to stablecoin yield products, serving a retail and DAO-heavy user base. The reabsorption of Syrup into the main Maple platform is designed to simplify the user experience and support global accessibility while retaining U.S. regulatory compliance.
Maple’s broader vision includes empowering its community through the $SYRUP token, which serves governance, staking, and protocol incentive roles. The integration of Syrup into Maple’s suite underscores the protocol’s commitment to balancing decentralization with institutional viability.
With over $100 million in total value locked (TVL) across its product lines and growing participation from digital asset managers and DAOs, Maple continues to play a key role in defining what institutional DeFi looks like post-2024.
As DeFi matures beyond speculative yield farming, platforms like Maple—combining transparency, risk-managed strategies, and brand clarity—are emerging as the infrastructure layer for compliant, scalable crypto asset management.
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Image Credits: Maple Finance