Blockchain and NFT game studio Vulcan Forged has appointed former EA Sports marketing leader to bolster its plans to scale operations following the company’s recent Series A funding.
David Daumas from EA Sports has been appointed as the new Chief Marketing Officer.
Vulcan Forged is an established blockchain and NFT game studio, marketplace, and dApp incubator with 10+ games, a 20000+ community, and top 5 NFT marketplace volume. It boasts over 123,000 users on its platform, creating a trading volume of over $2.6 million.
With its successful Web3 gaming titles, like VulcanVerse, Forge Arena and Berserk, Vulcan Forged has demonstrated an understanding of play-to-earn gaming and the need to innovate in fiercely competitive markets.
David Daumas is a seasoned marketing leader with over 15 years of experience. At EA Sports he worked on AAA games that included FIFA, UFC, and NHL, as well as Web3 games. Daumas has been recruited for his expertise in implementing strategies that drive hyper-growth.
“Bringing growth and retaining users with a clear marketing strategy has never been more challenging in this market,” states Daumas. “I’m excited to join the team at Vulcan Forged as we continue to define the gold standard for the industry and bridge best practices from Web2 into the excitement of Web3.”
Daumas has also served in senior marketing roles for Immutable and Absolute Labs. He is versed in all facets of marketing, including brand, lifecycle, product marketing, and growth, whether for organization’s, or their adaptation for start-ups and younger structures.
Vulcan Forged’s CEO, Jamie Thomson, commented:
“Vulcan Forged strives to be the best in the industry and that’s why we’re hiring only seasoned, experienced and brightest workers in the gaming industry.
Vulcan Forged’s new appointment and its recent funding success signal key industry trends in which Web3 companies continue to hire and build while tech giants contract. Meta, Twitter, Google, Amazon, Microsoft and others are all suffering from the ongoing economic slowdown, which is driving hiring freezes and mass layoffs.
It is estimated some 44,000 workers in the tech industry in the US have lost their jobs in 2022, with many more layoffs expected. This has resulted in a deluge of talent flowing to early-stage Web3 companies. Despite the difficult economic period, Vulcan Forged itself has grown to a staff numbering more than 130 people.
While many Web3 companies have managed to continue building within tech’s bear market, raising funds has proven more difficult. Vulcan Forged’s securing of Series A funding in September – from SkyBridge Capital and FTX – was therefore a vote of confidence from Wall Street, in both the company and the maturing Web3 gaming and metaverse space.
In the space of two years, Vulcan Forged has managed to grow without any venture capital backing, from just two staff members to a full team. The company said that its recent $8 million Series A funding, which includes the option to invest an additional $33 million, is a massive boost for the company’s ambition to graduate from start-up to institutionally-funded blue-chip gaming studio.
Vulcan Forged said in a press release shared with AlexaBlockchain that the new fund will be enlisted to accelerate growth of the company’s patented metaverse-as-a-service engine, MetaScapes, which allows users to design and build their own metaverse landscapes and store the data in an NFT. The gaming firm also plans to use the fund to grow operations in North America and existing key markets.
Update 1: The article has been modified/ updated subsequent to its initial release to incorporate – a ‘Request for Correction/Removal of Article Reference to Chris Bowden’.
Monday, 24 April 2023, 12:30 PM ET