Key Takeaways
- London-based wine community Crurated raised $7.2 million from private investors to expand its technology platform, producer partnerships, and market share.
- Crurated uses innovative blockchain technology to guarantee the quality and provenance of wines while offering personalized services and authentic experiences to wine connoisseurs.
- The company has reported significant growth, with revenues up 214% and membership up 180% in the first half of year 2, and a younger demographic of wine buyers being attracted to the platform.
Crurated, a London-based wine community, has raised $7.2 million from private investors to further evolve its technology platform, expand producer partnerships beyond France and Italy, and increase overall market share.
The company, which launched in 2021, connects wine connoisseurs with world-class producers and offers personalized services and authentic experiences through its seamless logistics service that guarantees quality and provenance through secure wine cellar storage and blockchain technology.
Crurated also offers fractional barrel sales backed by NFT technology, and reported revenues were up 214% in the first half of year two, and membership grew by 180% in the first half of year 2 and is up 400% year to date.
Alfonso de Gaetano, founder of Crurated, said: “The past year has been both innovative and successful for our entire team and the producers we’ve partnered with.”
“In addition to becoming the first wine community to offer fractional barrel sales backed by NFT technology, we signed an exclusive distribution deal with Charles Lachaux, grew our roster of producers to more than 60, and have attracted a younger demographic of oenophiles onto the platform,” Alfonso added.
Crurated is an innovative wine community that connects wine connoisseurs with world-class producers, offering personalized services and authentic experiences through its seamless logistics service. This $7.2 million investment will help the company to evolve its technology platform, expand producer partnerships and increase market share. The company’s use of blockchain technology and its approach to wine purchase, including fractional barrel sales and NFTs, has helped to attract a younger demographic of wine buyers and drive significant growth in revenue and membership.
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