Warner Music Singapore has announced its partnership with Affyn, a Singapore-based Web3 company, to create new opportunities for artists and audiences in the gaming industry.
The alliance aims to encourage creators to explore the endless possibilities of the Web3 gaming world, and provide everyone with unique experiences that have never been seen before.
As part of the partnership, Warner Music Singapore will produce a customized song featuring bilingual artist J.M3, who will also be performing as a main character via an avatar in the game’s trailer. This will create an immersive audio-visual experience for fans and gamers alike.
Lucaz Lee, CEO of Affyn, calls it a new era of digital content consumption that leverages Web3 technology to support musicians, artists, creators, and collaborators in delivering an even more immersive and interactive experience to their audiences.
He added that he looks forward to the exciting possibilities that this partnership will bring to their platform and to the wider entertainment industry.
Gerald Ang, Managing Director of Warner Music Singapore, said that they are delighted to work with Affyn to explore innovative and creative approaches to promote Warner Music Singapore’s artists by taking audience engagement to unprecedented levels. By tapping into new avenues and fans, they can broaden their reach in groundbreaking ways.
Gerald added that they look forward to continuing their close partnership with Affyn and identifying more exciting opportunities for collaboration.
Affyn is set to reveal more details about its new game, which is set to launch this year, at its keynote event, Evolution, on May 10. On the other hand, J.M3, who recently released “Castle,” “Don’t lmk,” and “Hot Sauce,” is also releasing her debut EP titled “180:Athena” on all major DSPs on May 19.
The collaboration between Warner Music Singapore and Affyn is a significant development for both the music and gaming industries. It is an innovative approach that demonstrates the potential for music and gaming to create immersive experiences for audiences and players.
With the increasing popularity of gaming and the growing interest in Web3 technology, the partnership is set to create new opportunities for artists and audiences alike.