Virtualness, a company blending blockchain and AI technologies, has launched Verix to combat fraud, deepfakes, and counterfeit products.
Founded by Kirthiga Reddy, former Managing Director of Facebook India, the company aims to address the growing challenge of digital fraud by transforming verification processes across industries.
Verix represents a significant leap forward in the fight against fraud, deepfakes, and counterfeit products. From verifying employee credentials to ensuring the authenticity of physical goods and digital content, Verix is designed to authenticate with speed, transparency, and precision.
With fake profiles and fraudulent products plaguing platforms and marketplaces, the demand for such real-time solutions is more urgent than ever.
One of Verix’s standout features is its use of blockchain technology to create tamper-proof verification records, coupled with AI for real-time fraud detection. This dual-pronged approach allows organizations to authenticate workplace credentials, ownership rights, and content originality more securely and efficiently than traditional systems.
The platform’s customizable verification badges are easily integrated into enterprise workflows and shared globally on platforms like LinkedIn, enhancing both security and visibility for individuals and brands alike.
Virtualness is positioning Verix as a game-changer, with its potential stretching across sectors—education, e-commerce, entertainment, and beyond.
Virtualness is backed by prominent VCs, including Blockchange Ventures, Polygon Ventures, F7 Ventures, Micron Ventures, and Oceans Ventures.
In July, India-based single malt whisky brand Indri partnered with Virtualness to provide verification of an exclusive collection of bottles of Indri’s Game Of Thrones House Of The Dragon Edition.
As cyber threats escalate and deepfakes blur the line between real and fake, solutions like Verix are likely to become indispensable.
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