Ho Chi Minh City, July 15, 2022 / AlexaBlockchain/ – Whydah JSC, Biti’s, and the high-end fashion designer Le Thanh Hoa officially entered a strategic partnership to develop the digital fashion industry.
In this project, Le Thanh Hoa will take on the role of designing shoes with a futuristic theme. With 12 years of experience leading the Viet Nam’s fashion industry, he is known as a famous Vietnamese fashion designer with collections that are loved by Vietnamese stars. During his career, not only his creativity had left a mark in the industry, but Le Thanh Hoa is also known for being the judge and “the definitive beauty contests designer.” Always keeping up on trends, he added various materials, from chiffon, silk to satin, inox, to create a spotlight on his designs, showcase the infinite of his creativity. Thus, this partnership marks a milestone for his career path.
Biti’s, the “people’s brand” of all Vietnamese footwear domestic brands, will handle the production of physical shoes. Accompanying the two partners, Whydah will be in charge of “sending” those shoes to the Metaverse space through the NFT shoe collection on the blockchain platform.
This event marks a big leap for Whydah to stay ahead of the curve in the Metaverse fashion industry. The cooperation between three leading companies in the fields of technology, fashion, and shoe manufacturer will help raise the bar and promote the development of the digital fashion industry in both Vietnam and all over the world.
Digital fashion has started a revolution in consumer culture, as fashionistas now have the tendency to express their styles and personalities in both physical and digital scenes. The digital fashion movement is spreading across creative communities around the globe, with such big names in the fashion industry taking the initiative as Gucci, Louis Vuitton, and Nike. This confirms a new era of creativity, opening the promised land for new digital collections.
Ms. Bui Minh Tuyet – Chief Metaverse Officer of Whydah, said: “In my opinion, the fashion industry will be the place to witness the most’ disruptions’ in the Blockchain tech landscape. Blockchain will create new business models, help spread digital fashion application to the masses, and bring many opportunities for different types of commerce.”
Ms. Vu Le Quyen – CEO – Biti’s, said, “Biti’s believes in the positive innovations that technology can bring to life. Biti’s Smart platform with the high-tech application has opened a new era of smart footwear generation.
Whydah’s “Digital Fashion” project, which applies NFT Blockchain to the designs of Le Thanh Hoa, will continue to strengthen Biti’s technological advancements in the upcoming time.”
Mr. Le Thanh Hoa – Designer and Founder of Le Thanh Hoa Brand, said: “With the application and integration of Blockchain technology alongside AI, AR, IR… The Metaverse will be the land of opportunities for designers to freely develop their creativity and talent. It breaks the seemingly unbreakable limits in the traditional fashion environment. I believe in the growth potential of the fashion industry on the Metaverse, and the strategic vision of Whydah as well.”
Official Website: https://www.lethanhhoa.com/
Le Thanh Hoa’s press cover:
International:
https://vietnamnet.vn/en/vietnamese-designer-to-host-fashion-show-on-cruiser-E197097.html
Local:
https://bazaarvietnam.vn/le-thanh-hoa-he-lo-ban-phac-thao-bo-suu-tap-like-the-sunshine-tai-fashion-voyage-3/
https://2dep.vn/tieu-su-su-nghiep-va-doi-tu-cua-ntk-le-thanh-hoa-01118902.html
https://tuoitre.vn/le-thanh-hoa-va-dau-an-12-nam-lam-nghe-voi-bo-suu-tap-sa-vu-20220406174330609.htm
About Whydah
Whydah company is the pioneer in building Metaverse applications based on blockchain technology. Whydah’s first astounding successes revolved around providing blockchain solutions for video game developers in Vietnam; thereby transforming traditional studios into blockchain applications companies with international standards.
Whydah is now playing its core strengths to head into multiple fields, ranging from fashion, sports, and entertainment.
Source: Whydah