Mexico based startup TARTLE introduces a new data marketplace, making personal data an asset owned by the producer.
TARTLE describes itself on its website as “a data marketplace built for humans with humanity in mind”.
TARTLE’s Mission & Vision
TARTLE’s mission is to elevate humanity through the sharing of data.
TARTLE has a vision of a world where complete and total knowledge is shared, and our most pressing problems that threaten the stability and existence of human beings are solved with data in a collective and collaborative effort across all nations and peoples.
Key Focus Areas
TARTLE has identified seven key focus areas to build this data repository which they call – “the Big 7”. The Big 7 are Climate Stability, Educational Access, Human Rights, Global Peace, Public Health, Government & Corporate Transparency, and Economic Equalization.
The TARTLE Platform
TARTLE claims it as the first fully transparent big data marketplace platform. The platform functions as a broker for people and organizations with a blockchain-based identity. Unlike other big data marketplace forms, it works without the risk of any third-party involvement.
“This exciting nonprofit development is a part of TARTLE’s initiative to build a worldwide community of individuals and organizations, who can share and purchase data on better terms,” states TARTLE.
The big data startup is making this platform reliable by introducing higher standards of transparency, accountability, and security to data brokerage. The platform uses both symmetric and asymmetric encryption for fully encrypted data while still facilitating its exchange.
The platform ensures that all the personal data come from verified sources. All data are verified through blockchain technology, using an immutable record of positive consent through ed25519 signatures.
Stored hashes of the encrypted data also ensure that it remains true to its original source. Moreover, subsequent transactions make it easy to track and ensure that all data is ethically sourced.
How the TARTLE platform works?
Users create an account and link their social profiles on the TARTLE mobile web app. The the users need to answer data packets to help buyers understand their data journey. All data packets are encrypted and can be sold anonymously. Users share their data while retaining full control and ownership over it. They can sell it for fiat and cryptocurrency. The amount gets credited into users’ PayPal account.
TARTLE ‘Data Champions’ everywhere contribute to Big 7 causes that protect our planet. Nonprofits and activism groups use the data and support to create real impact.