Red Bull Racing has entered into a multi-year technical partnership with Tezos to build its first ever NFT fan experience.
Red Bull Racing Honda announcecd that it will launch the Team’s first ever range of digital collectible NFTs exclusively on the Tezos blockchain.
“With Grand Prix fans still impacted by the global pandemic, the Team is constantly looking to provide new, unique and immersive experiences as part of its fan engagement platform,” Red Bull added.
Commenting on the selection of Tezos for its NFT development, Christian Horner, Red Bull Racing Honda Team Principal and CEO, said:
“In Formula One innovation is a constant, with cars evolving and developing from race to race and Tezos is no different. Designed to self-upgrade, Tezos’ ability to remain at the cutting edge of blockchain technology makes it a natural fit for Red Bull Racing Honda.”
Christian Horner also praised the ultra low energy consumption on Tezos blockchain by saying: “Crucially, its [Tezos] energy-efficient design also matches our own long-term future environmental ambitions, and as Formula One moves towards carbon neutrality, the low-impact methodology pioneered by Tezos will be a valuable asset.”
Additionally, Tezos will help us maximize our engagement with our fans through the development of NFTs. This is a hugely exciting space in which we’ve been looking for the right partner and in Tezos we strongly believe we’ve picked a winner that will help us give our fans a new, unique and innovative way to connect with the Team,” Christian Horner concluded.
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