OKX, a prominent Web3 technology company and the world’s second-largest cryptocurrency exchange by trading volume, has launched its inaugural immersive metaverse fan experience, the ‘Train Like Dias‘ in partnership with Manchester City player and OKX ambassador Rúben Dias.
“Train like Días” allows fans to follow some of Rúben Dias’ training techniques and benefit from his coaching and performance tips in the OKX Collective metaverse. This move highlights the growing importance of the metaverse and virtual reality in providing unique fan experiences and new opportunities for engagement.
Rúben Días has played for Manchester City since 2020 and the Portugal national team since 2018.
The OKX Collective is a unique virtual metaverse environment that allows fans to participate in Web3 first-hand and gain access to special content from Manchester City players Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias.
Rúben Dias said: “The OKX Collective is a unique way to bring fan interactions to the next level. Through the metaverse, we can give fans across the globe a glimpse into how I prepare for matchday and maybe how they can improve their own game.”
Haider Rafique, Global Chief Marketing Officer at OKX, said: “The possibilities that Web3 can offer are vast and only limited by our own imaginations. The way “Train Like Días” brings Rúben and his fans closer together is another great example of what this technology allows.
“The OKX Collective is just getting started, and we can’t wait to reveal what Alex Greenwood, Ilkay Gündoğan and Jack Grealish have in store for fans later this season,” Haider added.
When fans visit the OKX Collective, they will enjoy customized experiences based on the players’ playing style and interests, which include exclusive training content, music, and NFT-based digital experiences. Additionally, the metaverse offers opportunities for fans to participate in competitions for a chance to win exciting prizes such as passes to team trainings, match tickets, and more.
To enter the OKX Collective metaverse, fans simply need to click this link okx-metaverse.com and create their personalised avatar.
OKX is the official training kit partner for Manchester City Football Club for the 2022/23 season.