NEAR Foundation has partnered with MARBLEX, a blockchain subsidiary of Netmarble Corp., to expand the Web3 ecosystem. The collaboration aims to integrate NEAR Protocol with MARBLEX’s games, enhance user convenience, and promote joint marketing events, boosting brand awareness in the blockchain gaming market.
The NEAR Foundation has announced a strategic partnership with MARBLEX, a blockchain subsidiary of Netmarble Corp., to expand the Web3 ecosystem. The partnership aims to achieve mutual growth by integrating with the WARP Bridge for interactive collaboration, joint marketing events, and brand awareness.
NEAR Protocol will be the first to integrate with MARBLEX through the WARP Bridge, enabling users to access a wide range of games and content with high user convenience. The two companies plan to collaborate continuously to expand the Web3 ecosystem.
MARBLEX is a blockchain-powered subsidiary of Netmarble Corp., a renowned developer and publisher of mobile games. MARBLEX aims to bring high-quality blockchain games to the market by providing essential services such as a cryptocurrency wallet, decentralized exchange, token staking, and an NFT marketplace.
Junki Moon, Business Division Director of MARBLEX, expects NEAR Protocol’s core narrative to play a crucial role in bolstering the overall MBX 3.0 ecosystem. The collaboration between NEAR Foundation’s technical expertise and the content prowess of the MBX ecosystem will establish them as pioneers in the evolving landscape of global blockchain trends.
Robbie Lim, GM, Partners and International at NEAR Foundation, sees the collaboration with MARBLEX as an important milestone for promoting various use cases based on NEAR’s Blockchain Operating System (BOS). They aim to advance the gaming ecosystem of NEAR Protocol and attract numerous users to the Web3 scene by offering high-quality MBX content.
The NEAR Korea Hub, responsible for business development in Korea and Asia, played a key role in facilitating this strategic partnership. With the addition of MARBLEX to its ecosystem, NEAR Protocol has become a significant player in the domestic Web3 game market, along with other notable partnerships.
Scott Lee, General Manager of NEAR Korea Hub, highlights NEAR Protocol’s user experience similar to Web2, thanks to the Fast Auth account abstraction feature. The partnership with MARBLEX and other domestic companies aims to create a user-centered ecosystem where consumers can easily enjoy all services.