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You are at:Home » Groupe Casino to Launch Euro Stablecoin ‘Lugh’ on Tezos
Guest Column

Groupe Casino to Launch Euro Stablecoin ‘Lugh’ on Tezos

The stablecoin ‘Lugh’ will have the ticker symbol $EURL and it will be the first French stablecoin backed by the Euro.
Lee EvansBy Lee EvansMarch 17, 2021Updated:November 12, 2021No Comments2 Mins Read
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Groupe Casino to Launch Euro Stablecoin 'Lugh' on Tezos
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Groupe Casino, a French mass-market retail group, is launching its Euro stablecoin, Lugh (EURL) on Tezos. The retail major has collaborated with Coinhouse, Nomadic Labs, PwC, Sceme and Société Générale on the project.

Groupe Casino

Groupe Casino is a French ‘mass-market’ retail group with over 220,000 employees worldwide; 11,000 stores and had revenue of €31.912 billion in FY 2020.

They operate stores across continents and in France Groupe Casino operate the following brands:

Géant Casino (hypermarkets), Casino Supermarkets, Monoprix, Franprix, Leader Price, Spar, Vival, Le Petit Casino and Casino Restauration.

The Groupe Casino Stablecoin & Tezos

Groupe Casino is introducing a stablecoin built on Tezos, it will first be reserved for cryptocurrency investors, but gradually it will become a means of payment and a global loyalty program in partner brands.

The stablecoin will be named ‘Lugh’, and will have the ticker symbol $EURL. It will be the first French stablecoin backed by the Euro.

It was further stated that Lugh will be distributed in temporary exclusivity by Coinhouse. This exclusivity will remain in place until the issuance of a first 500,000 EUR-L has been completed. You can find the Coinhouse page for the EUR-L stablecoin here.

One of the unique things about this project is that the ambition is said to go beyond a simple trading tool and it is stated:

“Within 12 to 24 months Lugh will become a means of payment and loyalty in stores. It will replace the loyalty points and we can spend them in all the brands that have chosen to join the consortium”

It is further mentioned that:

“The Lugh project is currently managed by @Groupe_Casino but the shareholding should open up as other major B2C players join the adventure”.

The stablecoin marks a first in that it is:

“…also the 1st time that the reserve of a stablecoin (all fiat currencies combined) has been audited by a “Big Four” firm (Deloitte, EY, KPMG, PwC)”

On the EUR-L website it also mentions that the reserve for the stablecoin is ‘stored by Société Générale and audited every month’.

Source: XTZ News
View source version on xtz.news
News URL: https://xtz.news/latest-tezos-news/groupe-casino-with-11000-stores-to-launch-a-stablecoin-on-tezos/

France Groupe Casino Guest Article Lugh Lugh (EURL) Stablecoin Tezos Tezos (XTZ) Tezos Blockchain
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Lee Evans
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Lee was the Founder of TokenCrunch, a Tezos focused news website dedicated to the tokenized asset markets, which he left in late 2020 to help start XTZ News with 3 other co-founders from different parts of the world. He has a Masters in Digital Marketing and has had a keen interest in the cryptocurrency space since 2015.

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