Berlin, July 12, 2023 / AlexaBlockchain/ – 2023 Berlin Fashion Week was held this July. Since its inception in 2007, Berlin Fashion Week has been held for sixteen years, and its influence and reputation have made Germany known as the “next European fashion capital”. This year’s Berlin Fashion Week also integrates top-notch web and technology to introduce immersive experiences for savor fashion. Resulting as one of the first host countries in the world to introduce the field of Web3 applications to fashion fairs. In this trending fashion show, visitors will experience for the first time diverse applications such as holding their NFT as show passes, show guides, brand gifts, and even helping brands to interact with its target users. EchoX from Taiwan has provided the official technology forum Web3 application service for both Yoonaverse and the Berlin Fashion Week. EchoX provides an unique experience for customers to experience Web3 technology and NFT exhibitions first hand. Which is an important milestone for the Web3 field in Germany.
Yoonaverse, the official tech forum of Berlin Fashion Week, includes more than 30 keynote speeches from world-class speakers in the fields of technology and fashion. Tickets were sold out from the opening of registration to one week before the event. The show features numerous brands from around the world, including H&M, SAP, and many international brands. EchoX, a Taiwan-based Web3 company, is the only technology service provider from Asia. EchoX has its own booth and also shares the successful cases of Web3 technology applications in the forum.
Alice Chan, Management Director of EchoX Europe and Founder and CEO of Chan Venture, said: “The Yoonaverse NFT commissioned by EchoX for Berlin Fashion Week is a series of mission-based virtual interactive games that allow users to collect tokens to unlock rewards and privileges, including the opportunity to taste premium brands such as Vodka 145 and Thomas Henry’s exquisite cocktails.”
Yoonaverse, the organizer of the event, responded: “The key to EchoX’s success at this international event is that EchoX lowers the barriers for brands to implement Web3 technology, eliminates the requirements for brands to build a complex Web3 infrastructure. When Starbucks, Nike, and Adidas have their own meta-universe membership portals, companies all over the world are influenced to follow, but this is a complicated project for them. Indeed, EchoX not only provides the physical Web3 integration services for the exhibition and brands, but also provides the knowledge and concepts for them to understand the Web3 field”.
EchoX has established a major contribution in the Berlin Fashion Week by releasing the NFT Conference Visitor Pass from Forum Organizer Yoonaverse, and also combined the digital punch card stamps for each brand to bring a richer technological experience to our audiences.
EchoX provides a membership management tool that combines Web2 and Web3 technologies. It assists businesses in integrating virtual and physical memberships, addressing the challenges of integrating public domain traffic in the cookieless era. Additionally, it facilitates seamless adoption of blockchain technology for businesses. EchoX is a distribution partnership between Dentsu and Deloitte, two prominent enterprises, working together to drive the development of the Web3 industry. Yahoo is one of its renowned international clients. With its primary markets in Taiwan, Hong Kong, and Japan, EchoX is strategically positioned to cater to the needs of these regions.
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