DE Star, a fashion startup founded by Eva(Juewei) Liu, a Parsons alumni, has raised $700k in seed round financing with the goal of developing a Web3 Asian-futuristic phygital co-creation fashion label.
The company aims to reduce the divide between customers and brands by leveraging web3 technology. DE Star’s upcoming first drop will be an NFT created by global-renowned artists, providing holders with access to future drops, airdrop benefits, voting rights, and phygital exclusive events.
DE Star’s mission is to create fashion that serves the next generation’s needs for self-expression, aesthetics, socialisation, participation, and democratic spirits in the metaverse. The brand aims to make fashion more democratic and decentralised through its design, production, distribution, and ownership. Community members play a key role in defining the brand’s Asian-futuristic aesthetic, philosophy, and future product releases.
DE Star empowers community members through smart contracts and gamification, allowing them to shape the brand’s artworks and earn rewards such as loyalty benefits and secondary market resale revenue.
DE Star is creating fashion by thousands of members who love Asian Art, for the members, by the members.
As Eva stated, “We are not creating fashion by one creative director, we are creating fashion by thousands of members who love Asian Art. DE is a fashion brand of the members, by the members, and for the members.”
The company leverages the power of NFTs, blockchain authentication, AIGC technology, augmented reality, and advanced manufacturing capabilities to democratize fashion design and empower people of all skill levels to create and sell their own fashion products.
DE Star inherited the intangible cultural heritage of Asia and the civilization of Asia, as well as the democratic spirit of The Enlightenment.
The company believes that in the new metaverse, civilization should be futurized rather than allowed to perish, and is leading a DAO of artists, designers, fashion enthusiasts, and brands to redefine traditional Asian art and culture through the concept of Asian-Futurism.
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