The International Federation of Associated Football (FIFA) announced that cryptocurrency exchange Crypto.com will be one of the official sponsors of the FIFA World Cup Qatar 2022.
FIFA highlighted that the company will be the only cryptocurrency trading platform to sponsor Qatar 2022. Crypto.com will have significant brand exposure both inside and outside the competition stadiums.
The FIFA World Cup attracts sponsorship from many big brands such as Adidas, Coca-Cola, and McDonald’s. For these companies and many more, being a FIFA world cup sponsor strongly boosts their global brand value. Crypto.com is also looking to capitalize on the extensive popularity of this global event.
Kris Marszalek, Co-Founder and CEO of Crypto.com said:
“We couldn’t be more excited to sponsor the FIFA World Cup, one of the most prestigious competitions in the world, and to better publicize our company on a global scale.”
Crypto.com currently serves more than 10 million customers and has more than 4,000 employees in its offices in the Americas, Europe and Asia. The company, created in 2016, is founded on the foundation of security, privacy and compliance with regulations, it has the objective of accelerating the adoption of cryptocurrencies on a global scale through its offer of services.
Kay Madati, Director of FIFA’s Commercial Division, said:
“Crypto.com has already demonstrated its commitment to top-flight teams and leagues, major events and iconic venues around the world, and there is no platform larger or with greater reach and cultural impact than FIFA’s global football platform.”
“We are delighted to have a global brand like Crypto.com as a sponsor of the exciting and innovative FIFA World Cup in Qatar, which will ultimately help develop our sport on a global scale,” he added.
Crypto.com has a number of world-class partnerships in the entertainment industry and with other sports around the world in addition to soccer, including motorsports, mixed martial arts, basketball and ice hockey.
The cryptocurrency exchange recently purchased naming rights to the iconic Staples Center in Los Angeles in a $700 million Deal. Announcing this deal, the company had revealed its “ambition to be a top brand in the coming years, next to Nike and Apple.”
It has also became the official cryptocurrency exchange and trading platform for the men’s and women’s professional soccer leagues in Australia.
Crypto.com plans to start its official sponsorship of the FIFA World Cup Qatar 2022 in various ways, “including providing its users, both new and current, the opportunity to attend the matches of the tournament or to get exclusive products”, FIFA said.
“Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world,” Kris said.