Web3 gaming studio CLUB has raised $3.1 million in a seed funding round led by Zee Prime Capital.
London-based CLUB is the independent studio behind CLUB Game, the first free-to-play (F2P), play-and-earn soccer ownership game. It enables soccer fans to build, own and sell their own real-player soccer club by bringing an authentic feeling of club ownership through features based on real-world performances and Web3 capabilities.
The latest funding round also includes a formidable array of more than 20 backers including ATKA, Merit Circle, CitizenX, Moonlanding Ventures, Petrock Capital and several high-profile angel investors specializing in GameFi, soccer and media.
CLUB’s pre-seed round attracted numerous angel investors from soccer club owners and top video game executives to a leading media production company. The company has been able to bring on board a credible leadership team of soccer execs, including the former CEO of the English Football Association and the former Directors of Squawka & Sorare Academy Founders.
Currently in early testing, CLUB Game already has more than 25,000 sign ups and has begun rolling out its first phase of founding clubs for players wanting to get in early on the action. CLUB plans to expand testing throughout 2022/23.
With this new funding, CLUB will further develop its inaugural game, its marketplace, build its community, and expand its team to realize its ambitions. Game development with the community will start in Q3 2022.
Alex Horne, Chair of CLUB and former CEO of the English Football Association, points out that millions of soccer fans dream of owning their own club, but a very few get a chance to realize that ambition.
“With CLUB Game, we are creating the ability for everyone to live the experience – everything from signing real players, developing their club infrastructure through to climbing the leagues,” Alex said.
Soccer Club Owners (COs) create their dream soccer club, from players, cosmetics to infrastructure, all whilst competing against friends and other COs around the world. Successful players can grow their club, and if they choose, sell it or its assets to the highest bidder on the CLUB marketplace.
“We are democratizing ownership by making this F2P and introducing Web3 digital ownership to enhance the gameplay experience, allowing players to realize the value in what they’ve created and share in their team’s success. I am delighted that we have been able to attract Jonty and Pavel to join us on this exciting journey,” Alexa added.
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