Key Takeaways
- CES 2022 will feature a new program for the growing digital assets industry
- The annual tech event will focus on non-fungible tokens (NFTs), initial coin offerings (ICOs) and other blockchain-based technologies and businesses
The upcoming Consumer Electronics Show, CES 2022, will feature exhibits from crypto and blockchain businesses for the first time in the history of the world’s most influential technology event.
CES is an annual event organized by the Consumer Technology Association (CTA). Held in January at the Las Vegas Convention Center in Winchester, Nevada, United States, the event typically hosts presentations of new products and technologies in the consumer electronics industry. CES 2019 attracted 175,212 in total attendance from across the globe. CES 2020 was a complete digital format due to Covid-19.
The Consumer Technology Association (CTA), the organizer of CES, yesterday announced CES 2022 will feature a new program for the growing digital assets industry, with a focus on non-fungible tokens (NFTs), initial coin offerings (ICOs) and other blockchain-based technologies and businesses.
CTA said that the new initiative will include digital asset exhibits, as well as conference programming highlighting the rise of NFTs and the market’s future.
Karen Chupka, EVP, CES, CTA, stated:
“NFTs represent a dynamic fusion of technology and digital media. The digital assets ecosystem is primed for significant growth in 2022 and beyond. CES will feature this new industry and explain how digital art is displayed, shared and enjoyed.”
While blockchain-based technologies, currencies and businesses began emerging over the last decade, the past year has seen an explosion of advancements and consumer applications. From the growth of Bitcoin, Etherium and other cryptocurrencies, to the success of NFT platforms such as Nifty Gateway and NBA Top Shot and the exciting revolutions in the ticketing and fine arts industries.
Digital asset exhibits and conference programming will be hosted at the ARIA, as part of C Space, the home for the marketing, advertising, media and entertainment community at CES. A comprehensive conference program will feature industry leaders and innovators who will demystify the NFT market, explain how tech disrupted the art market, highlight the latest creator currencies and more.
In the coming months, CTA will make additional announcements on the digital asset exhibits and conference programming at CES 2022.
Several global brands including Amazon, AMD, AT&T, Daimler AG, Google, Hyundai, IBM, Intel, Lenovo, LG Electronics, Panasonic, Qualcomm, Samsung Electronics and Sony have confirmed their participation in the event.
CES 2021 was a full-digital event due to the COVID-19 pandemic. The show ran from January 11 to 14. CTA has also confirmed that CES 2022 will be again organized in its original format from January 5 to 8.
CES is one of the most sought after tech event which is closely covered by the global media. This platform will give much wider exposure to the crypto and blockchain industry. We can expect CES 2022 to bring more acceptance and recognition for crypto world.