- Casual gaming is a massive global phenomenon, accounting for nearly 60% of all mobile game downloads in 2021.
- The potential of casual gaming to create social impact is being explored through the innovative Play-and-Earn (P&E) incentives of Web3 gaming.
- DEA dedicates a significant part of its focus to promoting P&E gaming as a means to create social good.
- By combining P&E gaming with social impact, DEA hopes to inspire players to make a positive difference in their communities.
Casual gaming has become a massive global phenomenon, with hyper-casual games accounting for nearly 60% of all mobile game downloads in 2021. With the casual gaming audience representing a clear majority of the US$138 billion global mobile gaming market, it is no surprise that the industry is poised to be one of the fastest-growing trends in the gaming world. However, beyond entertainment, the potential of casual gaming to create social impact is being explored through the innovative Play-and-Earn (P&E) incentives of Web3 gaming. One such company leading the charge in this space is Digital Entertainment Asset (DEA), a Singapore-based Web3 entertainment company that is committed to promoting P&E gaming as a way to create social good throughout Southeast Asia and the rest of the world.
Casual gaming refers to a type of video game that is designed for short, simple, and easy-to-learn gameplay sessions. These games are usually accessible on various platforms, such as smartphones, tablets, and PCs, and often have straightforward mechanics that can be quickly understood by anyone without prior experience in gaming.
They are generally not as complex as traditional video games and do not require a significant time investment to play. Examples of popular casual games include Candy Crush, Angry Birds, and Temple Run. Casual gaming has become increasingly popular in recent years, and it has become a significant force in the global gaming industry.
Digital Entertainment Asset (DEA) is promoting the use of casual Play-and-Earn (P&E) games as a way to make social impact. DEA’s PlayMining GameFi and Metaverse platform includes P&E games, an NFT marketplace, and over 2.6 million users globally.
DEA’s platform enables players to earn DEAPcoin ($DEP) tokens that can be traded or sold back to the company for instant profit through its buyback program.
DEA dedicates a significant part of its focus to promoting P&E gaming as a means to create social good in Southeast Asia. More than 23% of people in countries like the Philippines and Vietnam play P&E games to supplement their incomes and support their families.
DEA also allocates a portion of its income to charitable works. PlayMining has partnered with Asia’s largest GameFi guild, YGG SEA, to reach out to a wider audience in the region.
The PlayMining NFT marketplace enables players to purchase NFTs with DEP or legal tender currency and features artwork NFTs from popular Japanese anime and video game creators. The platform includes a growing metaverse, with one project already launched.
DEA’s CSO, Tatsuya Kohrogi, believes that casual P&E gaming will be a catalyst for the growth of the Web3 industry. Kohrogi stated that triple-A titles are focused on existing hardcore and mid-core gamers, but the growth of blockchain gaming and Web3 adoption will come from non-gamers. Casual gaming is an attractive option for many, and P&E gaming provides an opportunity for players to earn income while enjoying their favorite games.
DEA aims to use its game platform to promote social good and fair digital asset ownership. The company is dedicated to helping those in need, and it partners with organizations that share its values. By combining P&E gaming with social impact, DEA hopes to inspire players to make a positive difference in their communities.