MyPrize has tapped NBA All-Star James Harden as its first Premier Creator, marking the platform’s most high-profile partnership as it accelerates its push into creator-led social gaming.
The collaboration introduces Harden as an active participant in MyPrize’s multiplayer ecosystem, where he will stream, play, and interact directly with fans through real-time social gaming rooms. The company says this is the first instance of a major athlete integrating live fan interaction with regulated prediction markets inside a unified gaming environment.
Harden to anchor MyPrize’s creator ecosystem
Harden will co-develop exclusive games, livestreams, and interactive fan experiences designed around MyPrize’s Play Together rooms. These rooms enable users to game alongside creators rather than simply watch them, offering a format MyPrize positions as the next evolution of social gaming engagement.
The platform, which spans iOS, Android, and web, uses real-time multiplayer tools, integrated chat, livestreaming, and AI-driven personalization to build interactive digital spaces. MyPrize reports more than one million players who have collectively won over $1 billion in prizes to date.
Partnership follows expansion into regulated prediction markets
The announcement comes shortly after MyPrize partnered with Crypto.com to introduce regulated prediction markets within its ecosystem. The integration brings sports, crypto, and event-based prediction markets into a single gaming environment, reflecting a broader trend of crossover platforms blending entertainment, wagering, and creator-driven content.
Regulated prediction markets continue gaining traction as gaming firms seek compliant ways to merge real-time engagement with financialized play. MyPrize’s expansion into this category positions it to compete with emerging hybrid platforms shaping the future of interactive entertainment.
A new model for creator–fan interaction
Harden’s involvement illustrates how athletes and entertainers increasingly seek direct engagement channels that move beyond traditional social media. Real-time, multiplayer rooms allow fans to participate in games with Harden rather than observe passively, reinforcing a shift toward participatory entertainment formats across Web3 and gaming.
Zach Bruch, MyPrize’s founder and CEO, said James is a cultural force whose influence spans sports, entertainment, and global fandom.
“Bringing him into the MyPrize creator ecosystem is a game-changing moment, not just for us, but for the entire social gaming and markets industry,” Zach added.
Harden described the experience as a new way to build community and interact with fans “in real time.”
With the broader gaming industry investing heavily in social layers, creator tooling, and interactive prediction markets, MyPrize’s latest move signals its intention to position itself at the intersection of culture, sports, and digital entertainment.
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