Startale Group has launched the Startale App, a unified Web3 SuperApp built in collaboration with Soneium by Sony Block Solutions Labs (SBSL). The platform aims to become the primary consumer gateway for Soneium’s expanding ecosystem and a direct access point into Ethereum’s $75 billion DeFi landscape. The release comes as global technology and financial giants intensify efforts to consolidate digital services into single, high-engagement platforms.
The Startale App positions itself as the official entry layer for Soneium, the Sony-affiliated blockchain network that has already processed over 380 million transactions. The network supports more than 5.1 million wallets and recently crossed 4.4 million daily transactions, placing Soneium among the most active Ethereum Layer-2 networks by throughput.
The new SuperApp allows users to participate in upcoming token generation events, ecosystem airdrops, and onchain rewards issued by Soneium-based projects. Developers can also distribute incentives, loyalty rewards, and exclusive digital experiences directly through the interface, creating a controlled, unified flow of user engagement.
Japan’s recent regulatory clarity around stablecoins and tokenized equities provides Startale with a unique advantage as global firms explore compliant avenues for onchain finance. Policymakers have pushed aggressively to formalize rules for digital asset custody, token issuance, and real-world asset tokenization—creating an environment that appeals to both domestic and international Web3 innovators.
Startale has already begun executing this strategy. The company recently partnered with SBI Holdings to explore regulated stablecoin infrastructure and announced a joint venture to build a blockchain-based, 24/7 trading platform for tokenized stocks and real-world assets. The moves reflect Japan’s broader ambition to unify capital markets innovation under clear regulatory supervision while building interoperable rails for next-generation financial products.
The Startale App also enters a growing global race to develop Web3-enabled SuperApps. Major entertainment, gaming, and fintech conglomerates are experimenting with consolidated digital ecosystems that integrate payments, identity, loyalty systems, community platforms, and in-app Mini Apps. The competition reflects a shift toward capturing network effects at scale as millions of users transition from Web2 environments to blockchain-enabled applications.
Startale claims it holds a structural edge in this race due to its work with Sony, its access to the Soneium blockchain ecosystem, and its adoption of Account Abstraction infrastructure. Account Abstraction allows the app to offer seed-phrase-free onboarding, gas-free transactions, and simplified wallet management—features that mirror familiar Web2 user experiences. These capabilities remove the barriers that traditionally hinder mainstream Web3 adoption.
“Startale App was designed to remove the final barrier to Web3 adoption—the fragmented user experience,” said Sota Watanabe, CEO of Startale Group. He added that the partnership with Sony and Soneium has allowed the team to build an interface that brings intuitive, global-scale access to Ethereum’s onchain economy.
The platform’s Mini Apps feature also opens a new path for developers. Builders can launch lightweight applications directly inside Startale without maintaining separate websites, creating a new distribution channel within the Soneium ecosystem. This model aligns with Asia’s dominant messaging and commerce SuperApps, where embedded mini-programs drive retention and ecosystem depth.
Select Soneium-based projects will distribute tokens and loyalty incentives to Startale App users, giving early adopters direct exposure to upcoming TGE allocations. Priority users will also receive access to exclusive airdrops and reward programs. The app’s waiting list is now open for a closed beta, offering STAR Points and referral bonuses to early participants.
“This launch is about more than simplifying Web3,” Watanabe said. “It’s about unifying the infrastructure that powers it and bringing the world onchain with Ethereum.”
Soneium intends to serve as the default gateway for the next generation of users seeking deeper participation.
With Startale’s SuperApp now live in closed beta, Japan’s onchain economy is preparing to scale into a new era—one shaped by regulation, institutional coordination, and Sony-backed Web3 infrastructure built for mainstream adoption.
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