Traditional digital advertising models often rely on collecting and monetizing user data without explicit consent. This practice erodes user privacy and autonomy, as individuals have little control over how their personal information is used for targeted advertising. Bluwhale, an AI Web3 startup based in the San Francisco Bay Area, has announced a paradigm-shifting approach that promises to democratize user data while empowering individuals with unprecedented control over their digital profiles.
This announcement comes alongside the revelation of a $7 million seed round led by SBI, a prominent financial institution, with participation from a host of renowned investors including Cardano, Momentum6, Primal Capital, and several others.
By leveraging AI and blockchain technology, Bluwhale aims to establish direct connections between companies and Web3 wallet holders who have voluntarily opted in. Through this novel approach, decentralized applications (dApps) can now engage directly with their target audience, bypassing the intermediaries that have long dominated the digital advertising space.
Han Jin, CEO of Bluwhale, emphasized the significance of this shift, stating, “It’s a new paradigm for a new era. For close to two decades now, online platforms have profiled and targeted users without their consent. Companies have spent billions of dollars on Google, Facebook, TikTok, and the like to target and mass advertise consumers.”
“At Bluwhale, wallet holders can take control of their digital profile and decide if they want to receive communication, and at the same time take a cut of the outreach spending,” Jin mentioned.
Bluwhale’s platform, currently in open beta, has already attracted 180 companies eager to utilize its AI capabilities. With over 270 million indexed wallets, Bluwhale facilitates seamless communication between Web3 enterprises and potential users. The platform operates on a market-like incentive system, where wallet holders receive rewards based on the value of their engagement with targeted advertisements and outreach efforts.
Investors have expressed optimism about Bluwhale’s disruptive potential. Haseeb Qureshi, a managing partner at Dragonfly, praised the company’s innovative approach, likening it to “an AI-powered Salesforce for the Web3 space.” Qureshi’s sentiments were echoed by Kevin Low, Senior Vice President at SBI Ven Capital, who highlighted Bluwhale’s role in democratizing user data and revolutionizing digital engagement.
Bluwhale’s AI-driven platform not only empowers users with control over their digital footprint but also enables companies to optimize their marketing spending by leveraging contextual data and insights derived from on-chain behavior. By providing users with the ability to opt in or out of targeted advertising, Bluwhale ensures transparency and consent in digital interactions, a stark departure from the opaque practices that have long prevailed in the industry.
Looking ahead, Bluwhale envisions a future where individuals can monetize their digital presence, turning their online footprint into a valuable asset. With personalized and engaging content tailored to their preferences, users stand to benefit from enhanced digital experiences while retaining ownership and control over their data.
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