“By offering an on-ramp to buy BENJI tokens with USDC we provide a seamless method for investors to access our tokenized money market fund,” said Roger Bayston, Head of Digital Assets at Franklin Templeton.
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Dubbed “The Franklin Bitcoin ETF,” this new financial product is poised to become a part of the Franklin Templeton Digital Holdings Trust.
According to a LinkedIn job posting on Thursday, the multinational investment giant is looking to hire a cryptocurrency trader and cryptocurrency research analyst. The latest hiring can be seen as its efforts to build a new investment unit focused on the new asset class.