- Shemaroo Entertainment partners with SocialFi platform RECRD to transform its iconic Bollywood films into digital collectibles, offering new fan engagement opportunities via blockchain.
- RECRD’s proprietary REBND (REBOUND) feature allows fans to engage with Bollywood content through dynamic video responses, enhancing interactions beyond traditional likes or comments.
- The partnership opens up new on-chain monetization opportunities for content creators and digital influencers, empowering them to create and trade NFTs tied to Bollywood IPs.
Indian media giant Shemaroo Entertainment has partnered with Sui-backed SocialFi platform RECRD to reimagine fan engagement through blockchain technology. This collaboration will see Shemaroo transform its extensive library of Bollywood films and music into digital collectibles.
It will offer fans new ways to access and engage with iconic content. As part of this partnership, Shemaroo will become a Platinum Creator on RECRD, bringing titles like Jab We Met, Khakee, Golmaal Returns, and Masti to a new digital medium.
This move is positioned to reshape the intersection of blockchain and entertainment, unlocking on-chain monetization avenues. Through RECRD’s unique dynamic video response feature, REBND (REBOUND), users will have opportunities to earn while engaging with digital content in an interactive, social way. The REBND feature allows fans to respond to content through video reactions, creating a richer interaction beyond standard likes or comments.
Pioneering Blockchain Adoption in Indian Entertainment
Shemaroo Entertainment’s Chief Operating Officer, Arghya Chakravarty, emphasized the groundbreaking nature of the partnership. “Our collaboration with RECRD marks a significant milestone as we become the first Indian media company to adopt the innovative SocialFi platform. By leveraging blockchain technology, we empower our audiences to connect with their favorite films in exciting and immersive ways, enhancing user engagement and content monetization,” said Chakravarty.
With this partnership, Shemaroo aims to set new standards in the global entertainment industry, blending its legacy of Indian cinema with the emerging landscape of digital collectibles. The integration with RECRD not only introduces Bollywood fans to blockchain-powered experiences but also aims to bring Shemaroo’s rich film library to a global digital audience.
RECRD’s Strategic Push into the Creator Economy
Founded by tech entrepreneurs Anoir Houmou and Dominic Frazer-Imregh, RECRD has quickly become a leading platform in the SocialFi space, with over 1 million daily active users since its launch. It ranks among the top 5 decentralized applications (DApps) globally and holds the top spot on the Sui blockchain. RECRD’s focus on enabling instant monetization of expressive video content has positioned it as a disruptor in the $250 billion creator economy.
“Our strategic partnership with Shemaroo and our foray into India allows us to bring some of Bollywood’s most-loved IPs to a global user base,” said Anoir Houmou, CEO of RECRD. “By empowering digital creators and influencers to monetize content, we’re creating an ecosystem where every interaction is mutually rewarding. Our proprietary REBND feature is central to this, offering dynamic video interactions that foster deeper connections between fans and creators.”
A New Era of Fan Engagement and Monetization
This partnership is more than a content licensing deal—it represents a shift in how digital engagement and content monetization can coexist. Shemaroo’s extensive Bollywood catalogue serves as fertile ground for creating collectible digital assets that fans can own, trade, and interact with on the blockchain. The collaboration provides a template for future partnerships between entertainment giants and blockchain platforms, aiming to offer enhanced fan experiences while opening new revenue streams.
By allowing users to turn their interactions into NFTs, RECRD offers a model where fans, creators, and brands can all benefit. For Shemaroo, this means a new way to monetize its media library and engage with audiences in a digital-first world. For advertisers, the platform’s model provides more targeted user engagement, offering a potentially higher return on investment.
RECRD’s Momentum in the Global SocialFi Space
RECRD’s growth has been buoyed by a recent $4 million funding round, backed by prominent names in both the crypto and entertainment sectors. Its distinctive approach to SocialFi has attracted high-profile users, including digital influencers like Sidemen, Pubity, and CJ So Cool, as well as endorsements from advisors with backgrounds in finance, tech, and entertainment.
As RECRD continues its global expansion, the partnership with Shemaroo could serve as a blueprint for future collaborations with other media giants looking to leverage blockchain for content distribution and fan engagement. The integration of SocialFi features with Shemaroo’s legacy of storytelling could redefine the ways in which audiences experience Indian cinema, making blockchain a central pillar in the entertainment industry’s future.
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