Key Takeaways
- Propy partners with Unstoppable Domains to launch .propy web3 domain to simplify and secure real estate transactions by leveraging blockchain technology.
- This new domain allows for user-owned digital identities, eliminating intermediaries and streamlining the buying and selling process.
- The .propy domain offers decentralized identifiers, supporting censorship-resistant websites and simplified cryptocurrency transactions.
- This provides real estate professionals, investors, and homeowners with a robust platform to manage property transactions securely and efficiently.
Propy, an AI and blockchain-based real estate platform, has launched the ‘.propy’ web3 domain through a partnership with Unstoppable Domains. This launch aims to simplify transactions and enhance security by eliminating intermediaries in the real estate sector.
Propy’s new Web3 domain aims to equip real estate professionals, buyers, and sellers with a secure, user-owned digital identity. This aligns with Propy’s vision of “self-driving property transactions,” striving to break down barriers in real estate ownership through cutting-edge technology.
By leveraging blockchain, the domain seeks to revolutionize how properties are bought, sold, and managed, while facilitating seamless cryptocurrency transactions and enhancing the role of blockchain in real estate.
Since its establishment, Propy has facilitated over $4 billion in real estate transactions, serving thousands of agents and homebuyers across the USA. Earlier this month, high-profile American entrepreneur Grant Cardone listed a $42 million private property in Golden Beach, Florida, on Propy.
The introduction of .propy is expected to further integrate blockchain solutions into traditional real estate, enhancing industry efficiency and security.
Web3 domains, which are blockchain-based and user-owned, offer significant advantages over traditional domains. They provide decentralized identifiers that support censorship-resistant websites and simplified cryptocurrency transactions. Unlike traditional domains rented from centralized authorities, Web3 domains enable real estate professionals, investors, and homeowners to harness the power of blockchain in their transactions.
Natalia Karayaneva, CEO of Propy, said: “It’s a step towards a future where real estate transactions are as easy as sending an email. The blockchain allows owners to store real estate data and enable transactions without intermediaries. The .propy domain is a crucial step in this direction. It streamlines the entire process and unlocks possibilities that previous generations couldn’t even imagine.”
“Collaborating with Propy to spearhead the next evolution of real estate domains is incredibly exciting. At Unstoppable, we have prioritized collaborating with companies offering solutions that help onboard the masses into Web3,” states Sandy Carter, COO of Unstoppable Domains. “We’re thrilled to offer .propy to serve as a digital identifier and enable more streamlined interactions and brand ambassadorship to shine a light on the value of Web3 real estate.”
Beyond this launch, Propy, as a new partner of Unstoppable Domains, will join over 10 web3 companies, including leading crypto finance house Blockchain.com, in strategizing and applying to the upcoming Internet Corporation for Assigned Names and Numbers (ICANN) general Top Level Domains (gTLD) application round in 2026.
This initiative aims to create Web2-Web3 domain “twins,” enabling users, brands, and companies to maximize the benefits of both traditional and Web3 domains.
The launch of .propy TLD opens the door for other industry-specific Web3 domains, providing an avenue for users, brands, and companies to fully harness blockchain technology in traditional real estate.
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