Real-world asset tokenization platform NFT Workx has partnered with Unstoppable Domains to launch the first-ever tokenized identity solution specifically designed for Real World Assets (RWAs).
This partnership aims to integrate physical assets with the digital world through the launch of the “.WRKX” top-level domain (TLD).
NFT Workx has carved a niche in the digital marketplace by tokenizing physical items via its eCommerce platform, mobile application, and major eCommerce platforms like Shopify and WooCommerce.
With each purchase, customers receive a unique digital collectible that serves as proof of authenticity. This process not only guarantees the authenticity of the product but also enhances customer trust and reduces the incidence of fraud and counterfeit goods.
The introduction of the “.WRKX” domain by Unstoppable Domains extends the utility of these tokenized assets beyond mere product verification. It offers a unique platform for user interaction, enabling streamlined transactions involving crypto and NFTs, all integrated into the NFT Workx’s secure wallet app, Asset Workx.
Sandy Carter, COO of Unstoppable Domains, emphasized the transformative potential of tokenized identities on the internet. “Tokenized identities will revolutionize the web as we know it, although onboarding the first billion users poses a considerable challenge,” Carter stated.
The new partnership facilitates the creation of secure, digital communities and empowers users to act as ambassadors for NFT Workx with their branded domain extension. This integration promises to significantly simplify user experiences by reducing user error and customer support queries through a single, human-readable name for all digital transactions.
Adam Lesse, CEO of NFT Workx, highlighted the importance of the partnership in achieving broader adoption of Web3 technologies.
Experts like Larry Fink have recognized that tokenized IDs are crucial to reducing fraud, money laundering, and corruption.
“With Unstoppable Domains, we can secure domains linked to trademarks or notable individuals, preventing their unauthorized use, while our new .WRKX TLD enhances user interaction and transaction processes, further solidifying our brand,” Lesse explained.
In addition to launching the new TLD, both companies have announced plans to apply for the .WRKX gTLD with the Internet Corporation for Assigned Names and Numbers (ICANN).
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