Blockchain technology firm nChain has formed a strategic partnership with Transmira to develop ‘real world’ metaverse solutions.
nChain, which specializes in web3 and blockchain technologies, has taken a strategic equity stake in Transmira, which is behind Omniscape, a metaverse platform that blends augmented reality (AR) and virtual reality (VR).
Transmira’s platform allows brands in entertainment, real estate, and retail to link digital 3D objects and non-fungible tokens (NFTs) to physical assets in a virtual marketplace.
The partnership is aimed at providing deeper engagement, loyalty, and monetization for major industries globally.
Transmira’s patented virtual goods technology will be the basis for true Web3 commerce in the metaverse, according to Christen Ager-Hanssen, Group CEO of nChain.
The metaverse is an emerging industry which is projected to surpass $13 trillion by 2030. Digital twins, immersive 3D environments that replicate real-world places for virtual reality and the metaverse, have a variety of applications, including landmarks and sports venues that are linked to real-world locations.
The partnership aims to enable brands to provide new experiences via 3D digital twins of products, merchandise, services, or special offers.
This link between physical and digital is the foundation for monetization and transference of value in the metaverse and will drive unbounded commerce in an emerging industry.
Ager-Hanssen said that while there are many social VR and novelty AR ventures in the market, he believes that Transmira is the only one with the vision, expertise, and capability to create a world-changing metaverse.
Transmira’s CEO Robert Rice said that blockchain is a fundamental requirement for data integrity and trusted commerce in the metaverse.
He added that nChain is the provider for the only scalable blockchain technology, and the alliance gives Transmira deep access to that expertise, as well as a partner that will expand its capabilities and reach into the global markets.
Ager-Hanssen will also join Transmira’s Board of Directors, Rice mentioned in a announcement shared with AlexaBlockchain.
nChain and Transmira are beginning development on initial projects for governments, sports stadiums and arenas, and other enterprise clients. They are also working with international brands to create next-generation metaverse experiential marketing and consumer engagement campaigns.
These city-scale digital twins have a variety of applications for marketing, advertising, retail, tourism, sports, entertainment, education, urban planning, commercial real estate, and other enterprise use cases.