MANTRA has entered into a strategic partnership with WIN Investments, a fintech platform pioneering digital sports assets under a regulated framework. The partnership aims to merge the $66 billion global football transfer market with blockchain finance.
MANTRA is an RWA-focused Layer 1 blockchain regulated by Dubai’s Virtual Assets Regulatory Authority (VARA). This collaboration positions MANTRA at the forefront of tokenized sports investments, expanding its real-world asset (RWA) strategy into a sector traditionally inaccessible to everyday investors.
At the heart of this initiative lies WIN’s novel use of FIFA’s Solidarity Mechanism—a policy that compensates youth clubs whenever their former players are transferred internationally. Through WIN’s digital asset ecosystem, these future transfer revenues can now be fractionalized and accessed via tokenized instruments.
“Partnering with MANTRA, a global leader in RWA tokenization, is a key milestone in our mission to turn the passion of sports into a new compliant class of Real World Sports Assets,” said Gonzalo Busnadiego, Co-CEO of WIN Investments. “This collaboration brings us closer to a future where fans and investors can connect with clubs and athletes in a more direct, transparent, and meaningful way.”
The value proposition is clear: WIN’s current platform has over $7.4 million in assets under management stemming from 130 player transfers across 16 clubs, including high-profile players like Argentina’s World Cup winners Alexis Mac Allister and Emiliano Martínez. With projections to exceed $20 million in tokenized assets by the end of 2025, the company aims to unlock a portion of the $3.3 billion embedded in FIFA’s Solidarity Mechanism.
Bringing Football Finance On-Chain
Under the new partnership, MANTRA will act as the underlying infrastructure for WIN’s digital sports products. This includes the tokenization of existing and future football-linked assets, particularly “Transfer Tokens,” which represent fractional rights to future revenues derived from player transfers. These tokens are intended to be fully compliant, thanks to MANTRA’s regulatory-first approach and its recent DeFi license from VARA.
“This partnership with WIN is a natural extension of MANTRA’s RWA vision of bringing the world’s financial ecosystem on-chain by being the preferred ledger of record for real world assets,” said John Patrick Mullin, CEO of MANTRA. “We see huge potential in combining the passion of sports with regulated, tokenized assets, and we believe Latin America is the perfect place to lead that charge.”
Latin America’s deep football roots and emerging digital finance infrastructure make it an ideal testbed for WIN’s platform. The region has also seen increasing adoption of blockchain-based financial services, particularly in Brazil and Argentina—countries where local currencies are often volatile and access to traditional capital markets remains limited.
Expanding a Regulatory-First Ecosystem
The partnership adds to a growing list of initiatives from MANTRA. In recent months, the blockchain project launched its RWAccelerator program, backed by Google Cloud, to incubate startups focused on tokenizing RWAs. MANTRA also claims the distinction of being the first DeFi project to secure a license from VARA—underscoring its ambition to bridge traditional finance and decentralized infrastructure.
Future developments include the Q4 2025 rollout of investor- and fan-facing products designed to increase accessibility to tokenized sports assets. These products will live within the broader MANTRA ecosystem, making it possible for retail and institutional investors to engage with the football economy in ways previously reserved for clubs, agents, and insiders.
The MANTRA-WIN collaboration exemplifies how blockchain can convert passion-driven sectors—like sports—into new financial primitives. With the transfer market now within reach for token holders, the partnership could mark a turning point for fan ownership, sports investing, and the broader adoption of RWAs in DeFi.
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Image Credits: MANTRA