LightLink, an Ethereum Layer 2 blockchain designed for instant, gasless transactions, has entered into a strategic partnership with Gravitaslabs, a partner of Animoca Brands specializing in developing immersive Web3 engagement solutions.
The two companies aims to transform how brands engage with their audiences by delivering next-generation gamified experiences and enhanced brand loyalty solutions.
Recently, Gravitaslabs partnered with The Motorverse, Animoca Brand’s largest Web3 motorsport community, to launch Fast ForWorld — a digital platform where luxury, gaming, and blockchain interoperability converge.
LightLink’s gasless Layer 2 technology, allows Fast ForWorld users to interact with the brand in new ways, by earning loyalty rewards, enabling quests, asset minting and more.
In the near future, users can take their interoperable Lamborghini Revuelto from Fast ForWorld into other Motorverse gaming titles, including REVV Racing and Torque Drift 2.
The partnership between LightLink and Gravitaslabs will extend beyond Fast ForWorld, as both companies collaborate on additional projects to explore innovative Web3 use cases across various industries.
Gravitaslabs specialises in creating Web3 strategies for leading automotive, sports, fashion, and music brands. With its advanced proprietary platform, Gravitaslabs helps brands engage their audiences through virtual worlds, interactive experiences, and gamified ecosystems.
By integrating with the broader Animoca Brands ecosystem, Gravitaslabs enhances users’ utility, value, and gameplay experiences.
Gravitaslabs will utilise LightLink’s Layer 2 blockchain technology to offer a secure, user-friendly multi-chain solution as part of this collaboration. Built with Optimum architecture, LightLink is designed to handle over 10,000 TPS at costs under $0.01 per transaction, making it a secure backbone for enterprise applications.
Roy Hui, Co-Founder and CEO of LightLink, commented: “Partnering with Gravitaslabs through their work with Lamborghini’s Fast ForWorld platform opens exciting new possibilities for Web3 engagement. We’re redefining how brands like Lamborghini connect with audiences by merging our Layer 2 blockchain technology with their expertise. This partnership highlights our commitment to creating a seamless, interconnected blockchain ecosystem for users and enterprises.”
“We’re very excited to work with the team at LightLink. The gasless nature of the LigthLink chain allows us to explore a myriad of customer journeys and use cases without the cost burden normally associated with on-chain transactions. LightLink is a pioneer in this format and we see the industry as a whole moving in that direction,” said Chris Lewis, CEO of Gravitaslabs.
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