Ownable augmented reality developer Anima has raised $3 million in the seed funding round. Anima was founded in 2021 by Alex Herrity and Neil Voss — who have video-game experience working with Nintendo and Epic Games.
- “Anima was founded to give creators a path to ownable, dynamic augmented reality. Both through our protocol and our projects, like Onlybots,” the company said in a tweet.
- The funding was done by new investors in the project – HashKey, Not Boring Capital, Polygon Studios and NGC Ventures together with existing investors Coinbase Ventures, Flamingo DAO, and Divergence Ventures.
- Alex Herrity, Co-founder of Anima, said: “Web3 has brought digital assets under our control, but they still fail to connect back to our lives in meaningful and non-speculative ways. Augmented reality brings that relevance and connection.”
- “We believe creative minds should be shaping this new medium. Anima’s protocol and toolset make reality a canvas for creators, linking the context of the physical world with real digital ownership,” Alex added.
- Over a dozen projects have been built or are being actively built on Anima’s protocol, including – Mirror, a collection of unique AR NFTs created in collaboration with street artist Demsky; Boombox, a collectible AR boombox by artist Lyle Owerko with spatial audio scored by producers Stargate; Cernan, a unique, one-of-a-kind sculpture of an astronaut by artist Michael Kagan; and the recently launched Onlybots, a collection of AR digital pets.
- Anima protocol was built for EVM-compatible networks, although it is largely blockchain-agnostic. It has minted projects on Polygon (like Mirror) and Ethereum’s mainnet.
- Prior to this, Anima secured a pre-seed round of $500,000 from Coinbase Ventures, Divergence Ventures, Flamingo DAO, Lyle Owerko and Andrew Unger. With the latest round, Anima has so far raised $3.5 million in funding over two rounds.
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