Infosys today announces launch of Infosys metaverse foundry focused to ease and fast-track enterprises’ adoption of the metaverse, including virtual and augmented environments, for their customers, workplace, products and operations.
“The physical and virtual worlds are already smoothly and ubiquitously interwoven. The metaverse will deepen this overlap and in very experiential ways that will create abundant space for business innovation,” states Infosys President Ravi Kumar.
“We want to help our clients to quickly double down on those opportunities in a find-fast, learn-faster environment before they can reorient their own capabilities, processes and culture in-house to respond to this rapidly evolving space,” Ravi stated.
Infosys said that its metaverse foundry helps enterprises navigate the metaverse by partnering with them through the Discover-Create-Scale cycle.
Infosys metaverse foundry converges the power of domain and design expertise, platforms and digital accelerators, with strong relationships in a rich creator-partner economy. Enterprises can harness this confluence of capabilities as services on-tap, with the flexibility to ramp up and down their explorations at will.
This gives them on-demand ability to securely and efficiently create their own metaverse environment, deliver signature experiences in an existing metaverse, and bring advanced AI-powered data analytics and simulations to realize their evolving aspirations as the internet evolves.
Infosys metaverse foundry is an integral part of Infosys Living Labs that’s driving the digital innovation agenda for enterprises racing to adapt to emerging priorities and market trends.
Infosys will also take advantage of its metaverse foundry to extend its global corporate university, now on Infosys Wingspan platform, to the metaverse.
The metaverse foundry will help enterprises explore value in the virtual space with over 100 ready-to-apply use cases and templates.
Infosys said that its metaverse foundry puts Infosys’ depth in business domains and expertise in immersive, interactive and experiential design to work for enterprises through its use cases, business cases and execution roadmaps. They harness the power of technologies like AR/VR, Blockchain, NFT, IoT, Applied AI, cybersecurity and 5G to advance value exploration in the metaverse.
Infosys mentioned that a template that is particularly popular with many large enterprises is for setting up an immersive retail experience where shoppers can explore a branded metaverse environment, buy products as NFTs or connect to an online checkout counter to make purchases that are delivered in the physical world.
According to JPMorgan, the rise in mainstream adoption of Metaverse is also being driven by interest from mass brands like Adidas and Nike. The largest bank in the US recently opened a virtual lounge in the popular blockchain-based virtual world Decentraland. The bank mentioned Adidas and Nike’s move to create NFT-based products and storefronts, as well as Samsung’s opening of a Metaverse store as huge strides in adoption.
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