The digital platform enables production houses and content creators to track revenue, royalty payments, manage rights and address content piracy by leveraging IBM Blockchain.
Tech Mahindra has launched a new digital rights management platform, Blockchain-based Contracts and Rights Management System (bCRMS), for the global media and entertainment industry.
bCRMS platform is built on IBM Blockchain. Tech Mahindra said in a press statement that the platform will restrict unauthorised access and redistribution of digital content, mitigate content piracy and manage royalty payments. The platform is designed to be scalable and empowers artists, fulfilment partners and distributors with a clear, automated system for accessing and managing payments.
Rajesh Dhuddu, blockchain and cybersecurity practice leader, Tech Mahindra, said, “Fragmentation in the media and entertainment (M&E) landscape has had a profound impact on media consumption. As part of our TechMNxt charter, bCRMS is developed to usher in the next generation of digital rights management systems for the media and entertainment industry that orchestrate the entire media content life cycle workflows across pre-production, post-production and distribution phases to enhance revenues, preempt contracts or rights infringement and focus on redefining end customer’s content consumption experience.”