Nansen has signed a content and data partnership with Bloomingbit, the crypto media arm of Hankyung, bringing its onchain analytics into one of South Korea’s established financial-media channels.
The agreement gives Bloomingbit access to Nansen’s API, MCP and CLI tools, along with API credits, to build recurring editorial products based on blockchain data, according to the announcement.
The first two formats will be a market and sector breakdown and a daily onchain attention-metrics segment tracking where capital and investor focus are moving across crypto markets.
All related content will carry “Powered by Nansen” attribution.
The deal is notable because it connects wallet-level crypto intelligence with a legacy financial publisher rather than a crypto-native research outlet.
Bloomingbit is part of the Hankyung Media Group ecosystem. The Korea Economic Daily describes itself as one of South Korea’s leading economic newspapers, with readership across office workers, university students and investors.
The partnership offers Nansen a distribution route into one of the world’s most active retail crypto markets.
Won-denominated trading has accounted for roughly 30% of global spot crypto volume in 2026. South Korea’s weekly crypto turnover near $26 billion, ranking the won behind only the U.S. dollar in global fiat crypto activity.
That scale makes Korea a difficult market for global crypto data firms to ignore.
It is also a market where retail activity can shape price discovery, especially in altcoins. Reports citing Kaiko data have noted that South Korean trading is heavily concentrated in altcoins, making local flows relevant beyond the domestic market.
Bloomingbit says it has surpassed 1 million monthly active users and reaches readers beyond Korea, including the U.S., Europe and Japan.
Its app positioning focuses on filtering market-moving crypto information by combining news, data and market reactions in one feed.
“Our north star is to become the definitive digital asset intelligence platform. That takes data nobody else can offer, and Nansen’s 500 million labeled wallets give our readers and institutional clients visibility into capital flows at a depth Korean media has never had. This partnership sets a new bar for crypto market intelligence in Asia,” Sanha Kim, CEO of Bloomingbit, said in a statement shared with AlexaBlockchain.
Nansen says its platform tracks more than 500 million labeled addresses, allowing users to monitor Smart Money, whales, portfolios and token-level activity in real time.
That matters because crypto markets increasingly trade on flows that are visible before they appear in traditional financial statements or quarterly disclosures.
Exchange inflows, whale accumulation, token unlock movements, stablecoin rotation and smart-contract activity can all provide early signals. But most retail investors still encounter them through fragmented dashboards, social media threads or analyst screenshots.
The Nansen-Bloomingbit deal attempts to put that data inside a daily editorial workflow.
The shift could mean fewer generic “Bitcoin rose” or “altcoins fell” stories and more context on what wallets, sectors and capital flows are doing underneath headline prices.
It points to a broader product question for publishers.
As crypto becomes more institutional, market coverage may need to look less like commentary and more like a data terminal. That is already visible in traditional finance, where news, pricing, analytics and execution tools sit inside the same professional workflow.
Bloomberg has been expanding digital-asset workflows on its Terminal, including tools for monitoring major crypto assets, intraday market data and analytics.
Other data providers are moving in the same direction.
Kaiko recently said it brought Broadridge’s distributed-ledger repo data to Bloomberg Terminal subscribers, giving institutional users access to aggregated market data from one of the largest blockchain-native financial applications.
Token Terminal has also worked with Bloomberg on onchain-data education, including a webinar focused on how blockchain data can be applied to investment analysis.
The result is not that onchain analytics has replaced traditional market data.
Rather, it is being added as a new layer.
In equities, investors track filings, earnings, analyst estimates and fund flows. In crypto, many assets do not have the same reporting structure. The blockchain itself becomes part of the market record.
That is where Nansen’s pitch fits.
By labeling wallets and tracking capital movement across chains, the company is trying to convert raw blockchain activity into market intelligence that investors can read quickly.
The risk is that onchain metrics can be misread.
Wallet labels may not always reveal intent. Exchange deposits do not always mean immediate selling. A sudden flow into a token can reflect market-making, arbitrage or treasury management rather than directional conviction.
That makes the editorial layer important.
Bloomingbit’s role will be to turn Nansen’s data into explainable segments for readers, rather than simply publishing dashboards. If done well, that could make crypto coverage more disciplined. If done poorly, it could turn wallet movements into another source of speculative noise.
The partnership also reflects Nansen’s Asia strategy.
Instead of building every audience from scratch, the company is using credible local media channels to reach investors who already rely on established financial publishers. That is especially relevant in Korea, where domestic media, local exchanges and retail trading culture play a large role in crypto-market behavior.
For Bloomingbit, the deal is a way to differentiate.
Crypto media is crowded, and much of it still depends on price recaps, exchange announcements and social-media narratives. Access to structured onchain data gives the publisher a chance to build repeatable formats around capital flows, sector rotation and investor attention.
The broader implication is that Asia’s financial publishers are beginning to treat onchain analytics as part of mainstream market infrastructure.
That is a change from earlier cycles, when blockchain data was often treated as niche research for crypto specialists.
In Korea, where trading volume is already large enough to influence global crypto liquidity, the move could make onchain intelligence part of the daily news diet for retail and institutional readers alike.
The above article “Korea’s Crypto Traders Get an Onchain Data Layer Through Nansen-Bloomingbit Deal” was first published on AlexaBlockchain. Read the complete article here: https://alexablockchain.com/korea-crypto-traders-get-an-onchain-data-layer-through-nansen-bloomingbit-deal/
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