Bitget, the world’s leading cryptocurrency exchange and Web3 company, brought the crypto crowd straight to the heart of one of Europe’s biggest music festivals with its official debut at UNTOLD X with its first-ever festival installation and brand experience booth, drawing thousands of festival-goers into a high-energy fusion of crypto culture, art, and music.
From 7-11 August in Cluj, Bitget traded charts for bass drops, turning festival vibes into a full-on brand experience. From LED-lit cups to NFC-chipped tees, festival-goers stepped into Bitget’s world through merch drops, creator walk-ins, and the kind of NFT moments that actually mean something when you’re surrounded by 100,000 people pulsing to the same beat.
Fans lined up to get their hands on limited-edition LED cups and NFC-chipped T-shirts, while others transferred their Bitget moments across social media, creating a feedback loop of hype that extended well beyond Cluj’s Central Park.
Across the five festival days, the Bitget booth will continue to be bustling with creator meetups, influencer walkthroughs, and surprise drops that combine the spontaneity of a festival with the innovation of blockchain technology.
“Crypto doesn’t need to live in its own separate space,” said Vugar Usi Zade, Chief Operating Officer at Bitget. “UNTOLD gave us a canvas to show what the culture of Web3 really looks like when it’s taken off the screen, when it’s something people can dance through, wear, laugh with. That’s where adoption starts.”
Festival-goers were also invited to join the Bitget Quest, a gamified experience woven throughout the festival grounds. Participants who completed all checkpoints unlocked exclusive merch and rewards, turning the grounds into an interactive crypto playground.
Bitget’s presence also hit the mainstage, alongside names like Post Malone, Martin Garrix, and Armin van Buuren, bringing the message of “Feel the ₿eat” to hundreds of thousands on site and millions more online. That’s where crypto met culture in laser lights, camera flashes, and a crowd that probably didn’t expect to feel something about a blockchain project but kind of did anyway.
The UNTOLD partnership marks another milestone in Bitget’s cultural journey, following global campaigns with Juventus, Lionel Messi, LALIGA, and MotoGP. With UNTOLD now part of that lineup, Bitget reinforces its mission to make crypto not just accessible, but unforgettable.
For those who missed it, the party isn’t over. Bitget will return to UNTOLD Dubai later this year, where the collaboration continues across new stages and new audiences.
For more details about the Bitget X UNTOLD quest, visit here.
About Bitget
Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. Serving over 120 million users in 150+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions, while offering real-time access to Bitcoin price, Ethereum price, and other cryptocurrency prices. Bitget Wallet is a leading non-custodial crypto wallet supporting 130+ blockchains and millions of tokens. It offers multi-chain trading, staking, payments, and direct access to 20,000+ DApps, with advanced swaps and market insights built into a single platform.
Bitget is driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World’s Top Football League, LALIGA, in EASTERN, SEA and LATAM markets, as well as a global partner of Turkish National athletes Buse Tosun Çavuşoğlu (Wrestling world champion), Samet Gümüş (Boxing gold medalist) and İlkin Aydın (Volleyball national team), to inspire the global community to embrace the future of cryptocurrency.
Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. In the world of motorsports, Bitget is the exclusive cryptocurrency exchange partner of MotoGP™, one of the world’s most thrilling championships.
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Source: Bitget