Clazar has raised $10 million in Series A funding round spearheaded by Ridge Ventures, Saurabh Gupta (Managing Partner at DST Global), and Ensemble VC, alongside contributions from earlier backers such as The General Partnership and Twin Ventures. This financial injection elevates Clazar’s total capital raise to $14 million since its inception in 2023.
Cloud marketplaces, crucial avenues for software sales, are expected to facilitate an impressive $45 billion in transactions by 2025. Clazar stands at the forefront of this movement, offering a streamlined, automated solution that significantly reduces the barriers traditionally faced by both startups and established enterprises in entering these platforms. Already, Clazar has attracted roughly a hundred paying clients, signaling robust demand for its innovative go-to-market (GTM) automation solutions across major cloud platforms like AWS, Azure, and Google Cloud Platform (GCP).
Trunal Bhanse, CEO and co-founder of Clazar, remarked on the challenges companies face with cloud marketplaces, noting the high engineering costs and complex resource requirements that can deter smaller players. “Clazar is poised to revolutionize the way software is marketed and sold, easing entry for companies at all stages of their cloud GTM journey,” Bhanse stated.
The inspiration for Clazar stemmed from Bhanse’s firsthand experience with the complexities of cloud marketplace management during his tenure at Airbnb, where he led engineering teams in developing sophisticated platforms for cloud marketplaces and billing. Alongside him, co-founder and CTO Aayush Bahuguna brings valuable expertise from his previous roles at notable companies such as Facebook, Zenefits, and LinkedIn, ensuring Clazar is built on a foundation of deep industry knowledge.
The fresh funds are earmarked for further development and expansion of Clazar’s offerings. The company aims to enhance its R&D capabilities, expand its GTM teams, and continue driving growth in customer acquisition. Clazar’s platform is designed to handle the entire lifecycle of cloud marketplace engagement—from buyer registration and technical integration to deal orchestration—promising faster deployment and larger deals.
Clazar also touts significant operational advantages, such as the ability to quickly launch marketplace listings, access buyers’ committed cloud spend, and efficiently manage co-sell activities directly from existing CRM systems. These features are complemented by integrations with popular tools like Salesforce, HubSpot, and Slack, which streamline the sales process and enhance collaboration.
As the cloud marketplace continues to evolve, Clazar’s approach not only simplifies the listing and selling process but also provides comprehensive insights that empower software companies to maximize their marketplace performance and revenue potential. With this latest round of funding, Clazar is aiming to catalyze a significant shift in how software is sold, making the cloud marketplace an increasingly accessible and lucrative channel for software vendors globally.
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