Quick Take
Mondelēz International, famous for brands like Oreo and Cadbury Dairy Milk, has joined the Hedera Council to explore blockchain solutions in consumer goods. This partnership aims to revolutionize supply chain management and enhance customer experiences. By leveraging distributed ledger technology, Mondelēz seeks to innovate digital transformation initiatives, setting a new standard for the industry.
Mondelēz International Embraces Blockchain Technology by joining the Hedera Council
In a move signaling a significant stride in the integration of blockchain technology within the consumer goods sector, Mondelēz International, the renowned multinational food company behind iconic brands such as Oreo and Cadbury Dairy Milk, has announced its induction into the Hedera Council. This collaboration underscores Mondelēz’s commitment to leveraging innovative distributed ledger technology (DLT) to streamline supply chain management and enhance customer experiences.
The Hedera Council, an assembly of over 30 diverse organizations overseeing the Hedera network, a leading proof-of-stake public network, welcomed Mondelēz International amidst growing recognition of the potential of blockchain in revolutionizing various industries.
Transforming supply chain management within the consumer goods industry
Mondelēz’s foray into blockchain technology aims to address longstanding challenges prevalent in the retail and consumer-packaged goods (CPG) sectors. By harnessing Hedera’s advanced DLT infrastructure, Mondelēz seeks to optimize digital transformation initiatives, particularly in supply chain management and business processes enhancement, with an overarching goal of enriching customer interactions.
One concrete example of Mondelēz’s innovative approach is its collaboration with SKUx, a burgeoning fintech and payments platform. Together, they are pioneering a novel customer service program that integrates a near real-time digital payment option alongside traditional offers such as coupons and vouchers.
This initiative represents the first practical application of DLT in tracking the supply chain of consumer-packaged goods, marking a pivotal moment in the industry’s digital evolution.
Xiang Xu, Global COE Leader of Digital Strategy and Blockchain at Mondelēz International, highlighted the transformative potential of blockchain technologies. “We are excited to continue our commitment to digital transformation exploring distributed ledger technologies alongside Hedera,” said Xu. “The potential to solve longstanding retail industry challenges for consumer-packaged goods companies and merchants is very compelling.”
Bill Miller, co-chair of the Membership Committee for the Hedera Council, echoed Xu’s sentiments, emphasizing the strategic significance of Mondelēz’s involvement.
“Mondelēz International is a global food leader responsible for many of the food brands that today’s consumers enjoy,” remarked Miller. “We are excited to amplify their voice as part of the Hedera Council towards spearheading relevant business solutions for the greater CPG and retail ecosystem.”
As Mondelēz International embarks on its blockchain journey alongside Hedera, the partnership holds promise for driving innovation, efficiency, and sustainability across the consumer goods landscape. With its unparalleled reach and commitment to excellence, Mondelēz is poised to play a pivotal role in shaping the future of blockchain adoption within the industry, ushering in a new era of digital innovation and consumer engagement.