Unstoppable Domains has been incorporated into the GlobalBlock domain name blocking service, a recent initiative by the Brand Safety Alliance (BSA). This collaboration marks an important evolution in the fight against online brand impersonation and fraud, extending protective measures into the burgeoning realm of Web3 technologies.
Historically, the domain blocking framework has been an essential tool for brand owners to safeguard against the unauthorized use of their names across the internet, preventing potential fraud and copyright infringement. With the advent of Web3—a new phase of the internet featuring decentralized platforms and blockchain technologies—this need for brand protection has only intensified.
The Brand Safety Alliance, a collective formed to pioneer cutting-edge solutions for digital brand safety, has launched GlobalBlock to address this growing concern.
By incorporating Unstoppable Domains’ suite of 20 web extensions, including notable ones like .nft, .crypto, and .blockchain, GlobalBlock significantly expands its coverage, offering an unprecedented level of protection in the Web3 domain.
Notably, the partnership enables brand owners to prevent the unauthorized registration of domain names across a wide range of Web3 extensions, offering protection against brand impersonation, copyright infringement, and IP hijacking.
Tony Kirsch, the Commercial Director of the Brand Safety Alliance, said: “Integrating Unstoppable Domains into the GlobalBlock service not only pushes our protective measures to the next frontier of digital technology but also provides a comprehensive solution for brand owners to secure their online presence.”
GlobalBlock’s service is particularly relevant in today’s digital landscape, where the proliferation of domain extensions has made it easier for malicious actors to exploit brand identities.
Through this initiative, brand owners are now equipped with the tools to preemptively block the registration of domains that could be used for nefarious purposes, thereby protecting their trademarks and intellectual properties.
Sandy Carter, COO and Head of Business Development at Unstoppable Domains, highlighted the importance of this development for the Web3 community: “Being part of GlobalBlock not only signifies a new chapter in brand protection but also empowers brand owners to secure their digital identities on the decentralized web without fear of impersonation.”
This partnership between Unstoppable Domains and the Brand Safety Alliance through GlobalBlock represents a forward-looking approach to digital brand safety, ensuring that businesses can navigate the Web3 space with confidence. As the internet continues to evolve, such initiatives will be crucial in safeguarding the integrity and trustworthiness of brands online.
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