NFT platform Unique Network has joined United Nations’ climate initiative DigitalArt4Climate to lead the technical implementation of the program, alongside partner organizations GLOCHA, UN-Habitat, Social Alpha Foundation, Exquisite Workers, and Palette 69.
DigitalArt4Climate intends to empower young artists, designers, and activists worldwide to create art that can inspire people to take action against the global climate crisis.
Unique Network is an NFT Chain that is expanding the capabilities for non-fungible tokens or NFTs through its more efficient and scalable proof-of-stake solution, currently built for the Kusama and Polkadot blockchains.
In May, Unique Network raised US$4.3 million in the first round of its pre-sale, led by Web3 investment pioneers Outlier Ventures.
“Unique Network will create and host DigitalArt4Climate’s NFT marketplace for these artists and web designers to showcase their artwork. The marketplace will be built on Unique Network’s ready-to-use suite of NFT solutions that uses blockchain technology that is optimized for energy efficiency and low carbon impact,” the NFT platform stated.
United Nations thinks NFT technology can help amplify messages about climate action
With the continuous escalation of climate crisis, it is imperative that the young people of the world are brought into the solution-making process. To this end, the United Nations has recognized NFT technology as a unique new medium for creative expression that can help amplify messages about climate action.
NFTs are a way for artists to monetize their work on a global scale and continue to receive payments for their work long after it is sold. Artists anywhere can reach an international audience of collectors who support their work, and the UN wants to bring this art form to the next generation of creators who stand to benefit from a technology that can help them amplify their work.
Prior to 2021, NFT market was a small niche. Now we are seeing a lot of devlopment around this innpovative blockchain technology. This year, NFTs have emerged as a popular trend in the blockchain space, as artists, celebrities and various businesses already generated huge sales.
Miroslav Polzer, the founder and CEO of GLOCHA, stated:
“To address the climate crisis, the United Nations understands the need to use any tool available to inspire people to commit to serious action on climate change. We believe that uniting digital innovations (IoT, data marketplaces, NFTs) with social innovations (new forms of multi-stakeholder cooperation) will lead to scalable and high participatory systems. We have found Unique Network’s innovative and flexible infrastructure to be the leading platform that will help us deliver high impact climate action. With this initiative we will drive the benefits of a society-wide mobilization of resources and people’s energies to make a sustainable world happen.”
Social Alpha Foundation will provide mentorship sessions for artists and sponsor the winner awards. Exquisite Workers is the lead creative and content partner for the initiative while Pallette69 is leading UX/UI mentorship for Designathon.
The initiative already started with a design competition — Designathon — started in July that saw UX/UI designers compete to create the digital art gallery and marketplace that will showcase the second component of this initiative, DigitalArt4Climate’s Art Competition.
Starting on International Youth Day, August 12, young artists will be able to submit their work on the initiative’s website. At the end of the competition, the submissions will be put up for auction on the DigitalArt4Climate marketplace. The advanced features of Unique Network will allow for building in flexible revenue models for individual artists.
The United Nations’ climate initiative with Unique Network initiative is not only creating awareness for climate change but it is also turning out to be a new source of revenue for artists by leveraging the NFT technology.
