Key Takeaways
- DEA has launched Product Placement NFTs as a new advertising solution that allows companies and individuals to create original NFTs on the PlayMining GameFi platform.
- This solution offers an ambitious approach to simultaneously securing effective advertising and business revenue.
- The Product Placement NFTs offer utility, which increases user interest and engagement compared to traditional advertising methods.
- Users can organically interact with the product or service during their usual gaming experience, reducing the risk of unpleasant advertising damaging a brand’s image.
Singapore-based Digital Entertainment Asset (DEA) has launched Product Placement NFTs as a new advertising solution on its PlayMining GameFi platform. The move allows individuals and companies to create original NFTs for use in-game, serving as both promotional tools and assets with utility.
The approach is expected to generate higher user interest and engagement compared to traditional advertising methods. NFT sales also generate direct profits, while players’ brand loyalty is enhanced as they use NFTs in-game, resulting in further profits from secondary transactions.
DEA aims to attract advertising and promotion spending to the PlayMining ecosystem, thereby stabilizing the price of PlayMining’s DEAPcoin ($DEP) cryptocurrency token and providing a sustainable Play-and-Earn (P&E) experience for everyone.
DEA’s Product Placement NFTs
DEA’s Product Placement NFTs offer businesses an opportunity to engage with players in an organic and unobtrusive manner, reducing the risk of unpleasant advertising damaging a brand’s image.
Businesses can expect to increase revenue through NFT sales generating direct profits, while players’ brand loyalty can be enhanced as they use NFTs in-game. The move also provides a simultaneous approach to securing effective advertising and business revenue.
The PlayMining NFT marketplace pays out royalties to creators of both official and fan art, with over SG$9 million in royalties distributed within the past two years.
PlayMining: A Rapidly Expanding GameFi Platform
The GameFi platform offers a variety of casual P&E titles, including Job Tribes, Cookin’ Burger, Menya Dragon Ramen, Graffiti Racer and Lucky Farmer. Players can earn DEP through gameplay, and a PlayMining NFT marketplace also offers NFTs with utility in the PlayMining games they like to play.
DEA has high-profile Web3 partnerships, including with Rakuten Group, Yield Guild Games Southeast Asia (YGG SEA) and TV Tokyo.
DEA is keen to democratize content creation on PlayMining through collaborative content creation. The Fujiwara Kamui Verse, an ongoing metaverse initiative, has been trialled with fans co-creating a manga series with famed manga artist Kamui Fujiwara.
A new GameFi title, SOUL Fusers, is also in development, allowing players to collaborate on the designs of monster “SOUL” NFTs to be used in-game.
DEA’s Product Placement NFTs offer businesses an opportunity to engage with players in an organic and unobtrusive manner, reducing the risk of unpleasant advertising damaging a brand’s image. The move provides a simultaneous approach to securing effective advertising and business revenue.
Interested companies and individuals can apply for the Product Placement NFTs advertising solution using this web form:
https://docs.google.com/forms/d/e/1FAIpQLSeAefoqrNcPr6DRSdMMQn9NVIVVTnoZnR2OqQdgB6beUlsLhw/viewform
