Quick Take
Bitget launches a new inspirational film featuring Lionel Messi to kick off their second-year partnership, highlighting their shared values of perseverance and incremental progress. The #MakeItCount 2024 campaign aims to inspire individuals in both the football and crypto sectors, with a competition and charity initiatives in the pipeline.
The second year of Bitget – Lionel Messi partnership
In a strategic move to solidify their presence in the cryptocurrency and blockchain industry, Bitget, the renowned cryptocurrency exchange and Web 3 company, has unveiled a brand-new film starring international football legend Lionel Messi.
The release marks the beginning of the second year of their partnership, with the campaign continuing under the banner of #MakeItCount.
This ambitious initiative seeks to inspire individuals to push their boundaries, embrace challenges, and turn them into stepping stones toward achieving their dreams.
The #MakeItCount 2024 film: A Tale of Perseverance and Progress
The #MakeItCount 2024 film, which highlights the common values shared by Bitget and Messi, serves as a tribute to perseverance, incremental progress, and a positive mindset.
The film traces Messi’s journey from his humble beginnings, where he faced numerous obstacles, to his current status as the greatest footballer of all time. It underscores the commitment of both Messi and Bitget to making continuous daily improvements.
Interestingly, just as Messi’s ascent in the football world was far from instantaneous, Bitget has also risen to prominence in the crypto industry since its inception during the crypto winter, now ranking among the top 5 crypto exchanges.
Gracy Chen, Managing Director at Bitget, emphasized the shared philosophy of Messi’s journey and Bitget’s growth. She stated, “Both the story of Messi and the growth of Bitget serve as a reminder that greatness is not achieved overnight, but through persistent determination to make it count.”
Chen further expressed Bitget’s commitment to inspiring individuals in various sectors, whether it be football or crypto, to pursue greatness and realize that no dream is too big to achieve. The collaboration with Messi not only showcases Bitget’s commitment but also aims to bring crypto to a broader global audience while advancing the adoption of blockchain technology.
Bitget is hosting a platform-wide competition from January 23 to January 30
To commemorate the release of the new Messi film, Bitget is hosting a platform-wide competition from January 23 to January 30. The competition boasts a generous prize pool of US$20,000 worth of BGB, Bitget’s native token, along with tickets to Inter Miami matches at the DRV PNK Stadium.
Bitget’s ambitions extend beyond the film release, as they plan to organize Football Challenge events in emerging markets like LATAM, SEA, and Turkey. These regions have shown a remarkable passion for both football and crypto adoption, making them prime territories for Bitget’s outreach efforts.
Additionally, Bitget and Messi are exploring opportunities for collaboration in the charity sector as part of Bitget’s CSR initiative known as Blockchain4Youth. This initiative is dedicated to empowering younger generations by introducing them to Web3 and blockchain technologies while enhancing their understanding of digital assets.
The partnership between Bitget and Lionel Messi, established in October 2022, has been a testament to the crypto exchange’s commitment to innovation and expansion. As the exclusive crypto exchange partner of the legendary Argentinean football player, Bitget has taken significant steps to bring cryptocurrency to the forefront of the global stage.
Bitget’s latest #MakeItCount campaign, with the release of the Messi film at its helm, signifies their ongoing dedication to promoting positivity, perseverance, and continuous improvement, both in the crypto industry and beyond. With plans to engage with football enthusiasts in emerging markets and foster blockchain adoption among the youth, Bitget is all set to play a significant role in shaping the future of the crypto and blockchain ecosystem.
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