- Yolo Entertainment operates standout crypto-first brands like Bitcasino and Sportsbet.io.
- On December 9, 2024, Yolo Entertainment announced the appointment of four senior executives, including Sandra Vask as Chief Operating Officer.
- These appointments aim to enhance operations, customer retention, and market expansion, positioning the company for growth in 2025.
Yolo Entertainment, a division within the Yolo Group, today unveiled a series of key leadership appointments. The announcements also include a new Chief Operating Officer. The announcement comes as the crypto betting brand prepares for an ambitious growth trajectory in 2025.
Known for pioneering crypto-first brands like Bitcasino and Sportsbet.io, the company aims to cement its position as a disruptor in the entertainment sector with these new hires.
At the helm of the changes is Sandra Vask, the newly appointed Chief Operating Officer. A long-time member of the Yolo ecosystem, Vask has spent nearly six years with the company.
In her last role, she served as Head of Legal for Yolo Group. Her deep institutional knowledge and experience will be critical as she oversees day-to-day operations, fostering seamless collaboration across teams to drive growth.
Yolo Entertainment CEO Matthew D’Emanuele, said: “Sandra’s deep knowledge of our ecosystem makes her the right individual to drive our operations.”
Anthony Cabrera steps in as Director of Bitcasino. He brings with him two decades of experience in online gaming, including roles at GiG and Entain. Cabrera’s appointment signals a renewed focus on scaling Bitcasino, a flagship brand known for redefining crypto-powered gaming experiences. “Anthony’s expertise will help Bitcasino continue its incredible progress,” Matthew mentioned.
In Melbourne, Australia, Amy Howard takes charge as Director of Retention. Drawing on her expertise in customer relationship management and VIP operations across both online and land-based platforms, Howard aims to elevate customer retention strategies across Yolo Entertainment’s diverse offerings.
Finally, Alexander McLoughlin assumes the role of Director of Core Markets – Asia. With a robust background in gaming, including leadership roles at Bally’s Interactive and Gamesys Group, McLoughlin will steer the company’s efforts in one of the most dynamic markets for crypto gaming.
“Amy’s experience will ensure our retention strategies deliver unparalleled value to our customers, and Alexander’s insight into the Asian market puts us in a strong position as we expand. These appointments underscore our commitment to delivering year-on-year growth in 2025,” Matthew added.
The leadership shake-up comes as Yolo Entertainment’s brands continue to make waves. Sportsbet.io, for instance, recently secured partnership with LALIGA, Spain’s premier football division. This collaboration underscores the brand’s commitment to integrating sports entertainment with crypto-first gaming experiences.
In a recent interview, Saurabh Khosla, Yolo Entertainment’s Chief Marketing Officer, emphasized the importance of tailored experiences for users. By leveraging gamification and personalized content, the company aims to enhance user engagement and loyalty across its platforms.
With these new appointments, Yolo Entertainment is positioning itself to leverage decades of industry expertise, pushing the boundaries of innovation and customer engagement in the rapidly evolving crypto gaming space.
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