Warner Music To Release Exclusive NFTs On Tezos-based NFT Platform OneOf

Warner Music Group (WMG) has formed a ‘preferred partnership’ with Tezos-based NFT platform OneOf to release exclusive NFTs for a range of artists across WMG’s legendary catalog of music content.

WMG is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the “big three” recording companies and the third-largest in the global music industry, after Universal Music Group (UMG) and Sony Music Entertainment (SME). With over $5 billion in revenue, WMG employs more than 3,500 people and has operations in more than 50 countries throughout the world.

The company owns and operates some of the largest and most successful labels in the world, including Elektra Records, Reprise Records, Warner Records, Parlophone Records (formerly owned by EMI), and Atlantic Records – with a roster of superstars such as Ed Sheeran, Dua Lipa, and Lizzo. WMG also owns Warner Chappell Music, one of the world’s largest music publishers.

OneOf is an NFT platform which runs on the Tezos blockchain. The Tezos blockchain enables OneOf NFTs to be environmentally friendly. For comparison, OneOf mints NFTs that are up to 2M times more energy efficient than the competition, and are specifically designed with the music community in mind, offering NFTs from collectible and generative PFPs, to music royalties, and IRL experiences.

Oana Ruxandra, Chief Digital Officer & EVP, Business Development, Warner Music Group, commented:

“Web3 is a massive leap forward in technology: it will expand the scale and scope of both human and machine interactions far beyond what we can imagine today.

Oana Ruxandra said that partnership with OneOf will help WMG’s artists an edge in more authentically building one-to-one relationships with their fans and winning in the new Web3 economy.

Lin Dai, OneOf CEO, said:

“From collectibles to music royalties, NFTs and Web3 represent the pulse of consumer demand and an exciting future for the music industry. We are thrilled to partner and innovate together with Warner Music Group and use our cutting edge Web3 technology to bring their iconic labels and world-renowned artists to the next 100 million fans on blockchain.”

Launched in May 2021, OneOf is backed by Quincy Jones. The platform has established itself as the go-to platform for the music community. OneOf offers crucial solutions for artists and fans eager to explore the exploding world of NFTs without having to worry about high minting cost or the complexity of blockchain technology.

In addition to Warner Music Group, OneOf has recently announced a three-year collaboration with the GRAMMY Awards as well as partnerships with iHeartRadio and MusiCares. Since going live in September, OneOf has launched record breaking NFT collections with major and independent artists including Doja Cat, Whitney Houston, Alesso, The Game, Chief Keef, Pia Mia, and more.

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