Tezos India is demonstrating NFT technology at the ongoing Indian Art Fair 2022 event, in a bid to inspire and foster clean NFTs adoption among artists and art lovers.
The NFTs are unique tokens on the blockchain that can be used to represent one-of-a-kind artwork and collectibles, as well as Proof of Ownership and membership.
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The Indian Art Fair 2022
The Indian Art Fair (IAF) is South Asia’s leading modern and contemporary art event – which is being held at NSIC Grounds in New Delhi.
India Art Fair 2022 was rescheduled from 3-6 February to 28 April-1 May due to restrictions issued by the Indian government with the Omicron variant of Covid-19 spreads across the country.
75 galleries and institutions are exhibiting at IAF 2022. This is slightly down from the 81 that participated in IAF 2020, the fair’s last physical edition, which took place shortly before the onset of the global pandemic.
International galleries that are taking part in the rescheduled event include neugerriemschneider (Berlin) and Grosvenor Gallery (London). They are joined by many of India’s largest galleries including Chemould Prescott Road, Nature Morte and Chatterjee & Lal, as well as less-established spaces such as Exhibit320 (New Delhi) and Apre Art House (Mumbai).
Walk through the India Art Fair in the metaverse
Thanks to advancements in the Web3 and metaverse spaces, the annual event can now be accessed from anywhere in the world. The art festival’s thirteenth edition has made its mark not just on the NSIC grounds in New Delhi, but also in the metaverse.
All you need is an active internet connection to enjoy the excitement of the India Art Fair. It is not necessary to have AR or VR equipment, but but it makes the experience more immersive.
Visitors can register for the art fair in the metaverse by clicking the link https://metaverse.indiaartfair.in/, following which they can choose a display name for their avatar or digital persona, which will be visible to other IAF participants in the metaverse.
Tezos India collaborates with BeFantastic
To introduce and promote NFT technology to art community, Tezos India has collaborated with BeFantastic, a tech-art platform. They are together running a booth at The Studio, Indian Art Fair.
Tezos India is a Tezos Foundation grantee that works to help the Tezos ecosystem in the Indian subcontinent. Tezos India attempts to solve significant challenges to blockchain adoption in India, such as developer adoption, education & training, and ecosystem growth, as the blockchain space evolves in the country.
Tezos is a self-upgradable blockchain with an on-chain governance mechanism that allows for forkless upgrades, enhancing the accessibility and lifespan of Tezos-based solutions.
NFT Primer and Giveaways
Tezos India and BeFantastic have collaborated on this effort to welcome visitors into the world of digital art with the goal of imparting education about NFTs and producing a superior Web3 experience.
A number of special digital art NFTs are being shown on the screens at the booth set-up by BeFantastic and Tezos India, acting as an inspiration to emerging artists who want to build a name for themselves in the business. Additionally, there are NFT giveaways where anyone can scan QR codes using the Naan Wallet app and receive NFTs in their wallet in under 5 minutes.
Naan Wallet app enables new Tezos users to quickly onboard the world of cryptocurrencies, non-fungible tokens, and decentralised apps (dApps). Naan users can see and trade digital assets, sign messages, send transactions, and store NFTs on the go after downloading the app. Furthermore, owing to a relationship with Wert, users can buy tez using a credit card.
Among the innovative art project-based NFTs being highlighted as giveaways here include –
- Whale tales: An art project that uses AI-generated imagery to interactively present stories about the role whales play in mitigating Climate Change.
- Earthling meditations: An interactive online experience that acts as a tool to meditate upon and collectively explore complex feelings around Climate Change, based on contemplative practices centred around nature, mindfulness and community, in a bid to activate individual Climate action.
- Radbots: An NFT collection of conversational videobots created by leading playwrights, artists and screenwriters from India, Sri Lanka, the UK and Germany. This project gives voice to characters from traditionally under-represented communities, both economically and in the tech-sector, enabling them to interact with their audiences.
Speaking at Tezos India’s strategic participation at the Indian Art Fair 2022, Om Malviya, President, Tezos India said:
“Indian artists have taken much interest in minting their NFTs on Tezos. Tezos India has, in the recent past, assisted many artists to mint their NFTs on Tezos and guided them through the process.”
“We are now excited to partner with the BeFantastic team to make our mark at the Indian Art Fair, where we are enabling individuals who have no idea about NFTs to own one within 5 minutes through the help of Tezsure and Naan Wallet. The Tezos India business development and tech teams are present throughout the event to facilitate the booth and thereby create a buzz with Tezos-based NFTs.”
BeFantastic, in particular, is an organisation that uses creative technology to envisage a positive and sustainable future. According to BeFantastic, collaboration with Tezos India is undoubtedly a catalyst for realising such a vision.
Tezos India and BeFantastic Conducting Activities, Sessions To Make People Familair with NFTs
Tezos India seeks to educate Indians about NFTs and, more crucially, clean NFTs on the Tezos blockchain through a series of such initiatives. Tezos India will be encouraging more artists to enter the digital art world of NFTs in the near future, as well as supporting them in establishing a way into the Web3 ecosystem.
Kamya Ramachandran, Director at BeFantastic said:
“We are really excited to collaborate with Tezos India and combine our efforts to promote art and technology for a positive future. This collaboration hopes to be the first of many presenting high quality TechArt as clean and green NFTs.”
A Selfie with Van Gogh NFT
To make things further interesting at the Art Fair, Tezos India is conducting an activity titled – “A Selfie with Van Gogh NFT”, where any visitor can take a selfie with Van Gogh’s portrait.
NFTease
As of date, the language and functionalities of blockchains and NFTs, remain esoteric at best to the world at large. To unpack this and ease more people to make more informed decisions while navigating this field, BeFantastic will be presenting a session named ‘NFTease’ at India Art Fair 2022.
During the session Mr. Om Malviya, President, Tezos India will be participating along with Aparajita Jain, Director of Nature Morte, Founder of Terrain.art; Raghava KK (Artist) and Vasundhara Das, Actor, Musician & Radbot Creator, addressing some of the burning questions as to the opportunities and challenges of the field, and how this space interacts with traditional art economies, alongside other ways it might impact humanity through our everyday lives.
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