Quick Take
STAN, the Indian gaming startup, has teamed up with Aptos Labs to unveil an esports and influencer fandom platform, redefining gaming engagement for India’s 500 million gamers. This innovative collaboration merges Web3 technology with community-driven interactions, promising an immersive experience where fans can connect with their favorite esports personalities like never before.
STAN’ new Esports Platform to offer gamers a unique opportunity to connect with their favorite personalities
Indian esports startup STAN has announced a partnership with Aptos Labs to launch an esports and influencer fandom platform, heralding a new era of engagement for India’s vast gaming community. With an eye toward the burgeoning Web3 landscape, STAN’s move underscores the seismic shift toward decentralized gaming experiences and community-driven interactions.
In a digital realm dominated by entertainment, the convergence of gaming and Web3 technology has unlocked unprecedented opportunities for players and creators alike. STAN’s meteoric rise in the Indian market, boasting a formidable user base of 1 million Monthly Active Users (MAU), with a staggering 250k actively engaging in Web3 activities, underscores the platform’s resonance with the gaming community.
In January, STAN secured $2.7 million in Pre-Series A funding round from investors such as Aptos Labs, Pix Capital, Maelstrom Fund, GFR Fund, and returning investors including General Catalyst. This follows their $2.5 million seed funding round in May 2022, led by General Catalyst with participation from Better Capital and Eximius Ventures.
The new esports platform will enable India’s 500 million gamers to engage with their favorite players and streamers, STAN mentioned in a press release shared with AlexaBlockchain.
The collaboration with Aptos Labs not only signifies STAN’s commitment to innovation but also positions it strategically within India’s rapidly expanding gaming ecosystem. By joining hands with Guardianlink in Aptos Labs’ endeavor to partner with key players in India’s gaming industry, STAN underscores its dedication to shaping the future of gaming in the region.
“We’re thrilled to partner with Aptos Labs, an organization uniquely positioned to accelerate STAN’s growth and innovation,” remarked a spokesperson for STAN. “Their expertise in scalability, security, and performance are game-changers for our high-volume digital collectible and gaming needs. Aptos Labs’ cutting-edge technology and their commitment to the Indian gaming community further solidify this partnership as a win-win for both parties. We’re excited to unlock the full potential of Web3 gaming together.”
The platform’s innovative features allow gamers to immerse themselves in a multifaceted experience, from supporting their favorite esports personalities through NFT purchases to gaining exclusive access to play with, meet, and interview their gaming idols. This Web 2.5 approach fosters an inclusive environment where gaming enthusiasts can truly engage and connect with their heroes.
Moreover, STAN’s paying users exhibit an exceptional D30 retention rate exceeding 75%, a testament to the platform’s ability to captivate and retain its audience. Looking ahead, STAN envisions expanding its use cases to further enhance the gaming experience, with plans to broaden its footprint into LATAM and Asia, signaling a strategic pivot toward global growth.
“Aptos Labs is excited to expand STAN’s reach globally as the platform empowers fans to engage, support, and connect with their favorite gaming heroes like never before,” commented Mo Shaikh, co-founder & CEO of Aptos Labs.
With STAN’s innovative approach to gaming and Aptos Labs’ technological prowess, the partnership marks a pivotal moment in the evolution of esports and influencer fandom. As India’s gaming community embraces this transformative platform, the stage is set for a new era of immersive, community-driven gaming experiences.
Read Also: STAN Launches Community Marketplace, Empowering Esports Fans to Trade Digital Collectibles
