Quick Take
Swiss crypto bank SEBA rebrands as AMINA Bank AG, marking a major milestone in its journey as a pioneering institution in the crypto banking sector. The change reflects its commitment to shaping the future of finance by merging traditional, digital, and crypto banking. Existing clients will experience no disruptions, and the bank plans to expand its global presence from its hubs in Zug, Abu Dhabi, and Hong Kong.
Swiss crypto bank SEBA rebrands as AMINA Bank
SEBA Bank, a renowned Swiss financial institution, has undergone a transformative rebranding and emerged as AMINA Bank AG. This strategic shift represents a pivotal moment for the institution, which has been at the forefront of crypto banking since its inception.
Back in 2019, SEBA Bank carved its name in history as one of the first institutions regulated by the Swiss Financial Market Supervisory Authority (FINMA) to offer crypto banking services. With its new identity, AMINA Bank aims to build on its legacy while reinforcing its commitment to leading the way in the rapidly evolving landscape of cryptocurrency and traditional banking.
The choice of the name ‘AMINA’ is laden with symbolism, stemming from the term ‘transAMINAtion,’ signifying the transfer of one compound to another. It embodies AMINA Bank’s vision of continuous change and innovation, bringing together the diverse elements of traditional, digital, and crypto banking to unlock untapped potential for its clients. In essence, it represents the transformation of clients’ financial futures in an ever-evolving world.
Franz Bergmueller, the CEO of AMINA Bank, said: “While we bid farewell to the SEBA name, we take immense pride in the milestones achieved under our former brand. Our new identity signifies a new era in our company’s growth and strategy. We are a pioneering force in crypto banking, shaping the future of finance with a client-centric approach and a commitment to the highest regulatory standards.”
Acknowledging the support received from investors and employees, Bergmueller added, “We extend our gratitude to our dedicated investors who have played a crucial role in our growth journey. Our employees across regions have exhibited unwavering dedication to our clients. Looking ahead to 2024, we are poised to accelerate the growth of our strategic hubs in Switzerland, Hong Kong, and Abu Dhabi, and continue our global expansion, building upon our past successes.”
One key aspect of this rebranding is the assurance provided to existing clients. Current clients of AMINA Bank, who were formerly with SEBA Bank, will experience minimal disruption beyond the change in name. All operations and services will continue seamlessly, ensuring business as usual for all stakeholders.
Furthermore, the branch office in Abu Dhabi and subsidiaries in Hong Kong and Singapore will follow suit and apply for a name change, aligning with the head office in Zug. This move signifies a unified front for AMINA Bank, reinforcing its global presence and commitment to its mission of driving financial transformation.
As AMINA Bank AG emerges from its SEBA Bank legacy, it appears poised to continue its trailblazing journey in the crypto banking sector, combining traditional financial expertise with the dynamism of the digital and crypto realms to create new opportunities for its clients. The rebrand underscores the institution’s determination to lead the way in shaping the future of finance, making it a name to watch in the cryptocurrency and banking industries.
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