Samsung announces new partnership with Decentraland to officially join the Metaverse space.
Today at CES, Samsung Electronics America debuts Samsung 837X, a metaverse experience adapted from the company’s flagship New York City location.
Samsung 837X is an immersive world that can be explored virtually. Modeled on the physical Samsung 837 flagship location in New York City, Samsung’s new metaverse experience brings its spirit as an experiential playground for people to discover the amazing possibilities when technology and culture collide.
Michelle Crossan-Matos, Senior Vice President of Corporate Marketing and Communications at Samsung Electronics America, said:
“At Samsung 837X, we’re excited to tell our connectivity, sustainability and customization stories in a novel way, in a one-of-a-kind space. The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”
Samsung 837X will be open in Decentraland for a limited time.
Throughout the year, Samsung plans to bring the Samsung 837X experience to more people by launching a multiverse approach on new platforms. Each Samsung 837X world will bring different eXperiences for fans.
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