Tokens.com, a cutting-edge technology company specializing in connecting brands with consumers in 3D internet environments, today announced the successful launch of a customized game within the wildly popular Fortnite platform for Polysleep, a leading Canadian mattress company and sleep technology pioneer.
Named “Woolen Warfare,” this innovative venture is a competitive multiplayer king of the hill game, uniquely branded for Polysleep. The development and launch of this game were made possible through the collaborative efforts of Tokens.com’s subsidiaries, Metaverse Group and Hulk Labs, using Fortnite Creative 2.0 in Unreal Editor For Fortnite (UEFN).
Andrew Kiguel, CEO of Tokens.com, expressed the groundbreaking nature of this venture, stating, “We’re not just launching another game; we’re revolutionizing the way brands interact with audiences.”
He highlighted that “Woolen Warfare” represents a new frontier in marketing, effectively blending the excitement of competitive gaming with the essence of brand identity, setting a new standard for brands in existing popular 3D games.
Hulk Labs and Metaverse Group have showcased their technical prowess by programming on platforms such as Unity and Unreal Engine to develop activations in Fortnite, Roblox, and several other online platforms. Moreover, the company is gearing up to develop games and apps for the upcoming Apple Vision Pro, slated for release in 2024.
Tokens.com’s core mission revolves around crafting distinctive branded gaming experiences that resonate with Gen Z, Alpha, and Millennial consumers, a group that Deloitte reports engage in video games regularly, spending an average of 11-13 hours per week.
By aligning with client objectives and driving distribution through influencers, streamers, and paid media, Tokens.com aims to create a seamless blend of cutting-edge technology with the gaming experience, encouraging healthy sleep habits in gamers.
Jeremiah Curvers, CEO of Polysleep, emphasized their objective of seamlessly blending technology with gaming to promote healthy sleep habits.
“Our objective is to seamlessly blend cutting-edge technology with the gaming experience, allowing gamers to enjoy their favorite pastime while encouraging healthy sleep habits,” said Curvers.
Fortnite, boasting an impressive average of 239 million monthly players, presents a massive opportunity for brands. Traditional online advertising channels have yet to saturate the gaming audience in the same way as social, display, and video platforms.
By introducing engaging and innovative branded games like “Woolen Warfare,” Tokens.com offers brands unparalleled access to this untapped audience, transcending the limitations of conventional marketing strategies.
Tokens.com said that it is committed to delivering tailor-made experiences, ensuring that each branded gaming experience is meticulously curated to resonate with the client’s unique vision and brand identity.
As “Woolen Warfare” gains traction, players are invited to explore this exciting crossover of gaming and branding by Polysleep using the provided island code, 3511-4821-9572, and compete for the top score in the king of the hill gamemode.
For more information on “Woolen Warfare” by Polysleep, interested parties can visit the dedicated website at www.woolenwarfare.com.
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