Monday, March 10

Pixelynx interactive music platform KORUS has partnered with Film.io, a decentralized filmmaking ecosystem. This collaboration heralds a pivotal shift in the entertainment industry, spotlighting blockchain technology’s role in empowering creators and protecting their intellectual property.

Pixelynx, established by notable figures including Joel Zimmerman and Richie Hawtin, renowned in the electronic music scene as deadmau5 and Plastikman respectively, is a music metaverse gaming platform. In December 2022, Animoca Brands acquired a majority stake in Pixelynx, signaling a strong vote of confidence in the platform’s innovative approach to integrating music with the virtual gaming world.

At their core, KORUS and Film.io serve distinct creative communities, yet their missions converge on a shared goal: to bolster creators in both music and film through a web3, community-first approach. This partnership not only bridges two crucial pillars of the creator economy but also unites them in a collective effort to champion artists’ rights and advocate for equitable compensation.

KORUS’s dedication to safeguarding artists’ intellectual property aligns seamlessly with Film.io’s commitment to revolutionizing digital rights management and the filmmaking process. By employing blockchain technology, Film.io is setting a new standard in Hollywood for accessibility, transparency, and fairness. The platform’s Vault Lock technology, which protects original ideas on an immutable public ledger, is complemented by secure QR codes that link back to these records, ensuring creators’ originality is both recognized and preserved.

Inder Phull, CEO of PIXELYNX, emphasized the partnership’s potential to create a new economic medium for independent filmmakers and musicians, fostering collaboration and building mutual value.

The union of KORUS’s music and entertainment platform with Film.io’s filmmaking ecosystem promises a future where creators maintain control over their works, securing the recognition and compensation they rightfully deserve.

A tangible outcome of this partnership is the introduction of a KORUS x Film.io music catalog. Powered by the KORUS AI Engine, this catalog spans various artists, labels, and genres, presenting unparalleled opportunities for collaboration across the independent film and music industries.

Furthermore, this initiative aims to preserve intellectual property rights throughout the creative process, granting artists increased visibility and control over their works through blockchain integration.

Bryan Hertz, Co-Creator of Film.io, encapsulated the sentiment, stating that this collaboration is set to reshape the future of filmmaking and music collaboration.

By empowering creators to excel in an environment that values and protects their originality and contributions, KORUS and Film.io are not just paving the way for a new era in entertainment; they are redefining the very fabric of how creative works are produced, protected, and compensated in the digital age.

Read Also: Decentralized Filmmaking Ecosystem Film.io Witnesses Unprecedented Adoption with 16 Million Tokens Staked

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R Shah is a journalist and writer based out of Delhi, India. She is an Economics graduate from Delhi University. She can be reached at R.Shah@alexablockchain.com.

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