Nibiru Chain, a new $100 million L1 blockchain built by former Google, IBM, and JP Morgan leaders, has announced its expansion into the Asia region. This expansion comes hand in hand with the appointment of two industry stalwarts, Yura Nam and Nicholas Lo, who bring a wealth of experience and insights to Nibiru’s Asia Growth and Asia Business Development roles, respectively.

Yura Nam, an ex-Head of StarkNet Asia, and Nicholas Lo, a former APAC Growth Manager at Yuga Labs, the developer of Bored Ape Yacht Club, join forces to bolster Nibiru’s presence across Asia.

Jonathan Chang, Chief Operating Officer of Nibiru Chain, mentioned the duo’s expertise and deep understanding of the Asian Web3 ecosystem as invaluable assets to the company’s expansion strategy.

With an ambitious agenda spanning public relations, marketing initiatives, offline events, and community outreach, Nibiru aims to establish a robust local presence in key Asian markets, including Korea, Japan, India, Southeast Asia, and Chinese-speaking countries.

The company is steadfast in its commitment to driving adoption and forging strategic alliances to deliver innovative solutions tailored to the diverse needs of businesses and developers in the region.

Nicholas Lo’s appointment underscores Nibiru’s focus on fostering strategic partnerships with major protocols, ecosystem dApps, gaming enterprises, financial institutions, and media outlets across Asia. Leveraging his extensive network and prior experience, Nicholas aims to amplify Nibiru’s visibility within the burgeoning Asian Web3 landscape, targeting sectors such as gaming, DeFi, NFTs, and Real-World Assets (RWAs).

Meanwhile, Yura Nam’s proven track record in spearheading partnerships and fostering community engagement positions her as a key player in Nibiru’s expansion endeavors. With a strong background in financial services and a history of organizing impactful industry events, Yura brings invaluable insights and relationships to the table, particularly in her native Korea.

The expansion drive extends beyond conventional sectors, as Nibiru seeks to leverage the expertise of its new hires to tailor solutions for specialized industries unique to each Asian region. This holistic approach underscores Nibiru’s commitment to fostering innovation and driving sustainable growth across diverse sectors.

In tandem with its expansion efforts, Nibiru continues to scale its Asia team, actively seeking talent to drive community growth initiatives in countries such as India, Japan, Vietnam, Thailand, Indonesia, and the Philippines.

The recent Seoul Society event hosted by Nibiru served as a testament to the company’s dedication to fostering creativity and collaboration within the Asian Web3 community. Similarly, the Nibiru Unchained — HK Edition event in Hong Kong showcased the platform’s commitment to engaging with stakeholders across major Asian cities, further cementing its position as a formidable player in the region’s burgeoning Web3 landscape.

Read Also: HashKey-Backed L1 Nibiru Chain Announces $15M Dev Grants

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R Shah is a journalist and writer based out of Delhi, India. She is an Economics graduate from Delhi University. She can be reached at R.Shah@alexablockchain.com.

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