MContent, an NFT-backed crowdfunding platform for content, launches with a premier in the metaverse giving participants an immersive cineverse experience.
MContent
MContent is a digital content market place that intends to build a collaborative content ecosystem with the core purpose of seed funding, incubating and curating film makers and content producers around the World.
This platform will create direct financing and investments for deserving content creators, film professionals and media artists who have the talent but not the resources giving them access to global investors as well as a global audience.
Last month, the leading UAE conglomerate, Gargash Group, had announced a major investment in MContent. Designed to convert content viewers into content owners, the first-of-its-kind platform enables crowd funding of film production and capital-intensive content creators using Cryptocurrency, NFTs and the Cineverse.
The platform has already funded 11 prominent film projects across 4 continents, and now, it plans to expedite the decentralised funding deployment in content creation using the parallel Cineverse economy. The platform plans to fund 100 global projects by the end of 2022.
MContent Launch Event Showcases Cineverse to The World
The one of its kind movie premiere was held in Dubai to celebrate the launch of MContent. During the premier, participants were seen glaring at the ocean sitting at a beach wearing their virtual reality (VR) headsets to watch MContent’s original co-productions titled “Ripple vs. SEC Saga” and “El Salvador vs. World Bank”.
Speaking at the event, Umair Masoom, Founder & CEO of MContent said:
“The immersive cinema experience – designed in collaboration with PwC and showcased to our guests today has global scalability & mass adoption capability. By bringing the Cineverse to a global audience, MContent wants to increase funding & screening opportunities for thousands of independent film makers globally.“
“As part of the decentralised ecosystem, MContent is launching the first-of-its-kind, fully monetised content consumption platform, aiming to drive sustainable earnings for content creators and viewers.”
MContent collaborates with PwC Middle East For the launch
MContent collborated with PwC Middle East for the launch. PwC has implemented and advised organisations across all industries on virtual reality (VR), augmented reality (AR) and blockchain technology, the fundamental components of the metaverse. The firm has also invested in virtual real estate on the metaverse platform The Sandbox and uses virtual world technologies to solve business problems.
Jeremy Dalton, Head of Metaverse Technologies for PwC UK, said:
“We now have a more immersive way to experience virtual worlds and a transparent way to transact within them. The convergence of VR, AR and blockchain to enable the metaverse concept has created opportunities and challenges for businesses across a number of industries.”
Reza Essop, PwC Middle East’s Emerging Technology Leader, commented:
“This is a brilliant example of the region’s movement towards digital transformation and is very much in line with major wider initiatives such as Dubai Vision 2030. MContent has defined a practical application of emerging technology with the convergence of blockchain, NFT and extended reality (XR).”
“We are incredibly proud to have facilitated this effort as well as enabled this vision from concept to reality and to a sustainable commercialised economy that can benefit many as well as lead the way for other out-of-the-box efforts.”
The event which was held at Palm Jumeirah Dubai was attended by notable guests, including GCC business community members, celebrities, film makers, influencers, NFT artists, movers & shakers, blockchain enthusiasts as well as some senior members of the Gargash Group.
Dr. Lamees Hamdan, leading Emirati entrepreneur and global opinion leader who recently accepted the position of Chairperson at MContent, was also present at the premier.
On the vision of MContent Dr Lamees comments:
“I love the disruptive nature of MContent, the ability of helping peoples dream become a reality. Where before there were barriers, and it was almost impossible for a small creator with big dreams to access production, studios and funding, at Mcontent we are giving the control back to the creators, where all of us are funding our own destiny and that is power. What we are seeing today is a manifestation of this new reality we are creating together.”
The native token of MContent is currently has a Market Cap of over $100 million. The MContent token is listed on more than six centralised and decentralised exchanges.
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